Tim Cook Getty Images for Vox Media

Apple CEO Tim Cook doesn't think it's a good idea to put an end to the green bubbles that surround messages when texting.

When asked how Apple founder Steve Jobs would feel about using the RCS standard in iMessage, Cook said, "I don't hear our users asking that we put a lot of energy in on that at this time."

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The person who asked the question, LiQuan Hunt, came back with a valid complaint. It all comes down to a lack of interoperability between iMessage and RCS, both messaging systems that could allow higher quality images and videos. If you use your regular text messaging app to send a video from your phone to another, it will come out fuzzy on the other side. Cook suggested fixing the issue. Purchase your mom an Apple product.

While it may seem silly, there is a point of contention over the color of iMessage. Cook is publicly focusing on opinions from people who have iPhones, despite the fact that the campaign to shame Apple into adopting the standard did not affect him. There are other reasons to not add the service. Craig Federighi, Apple's senior vice president of software engineering, was quoted in emails as saying that iMessage on Android would remove an obstacle to iPhone families giving their children a phone.