GameStop’s crypto era brings FTX gift cards to its video game stores

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A new partnership with FTX was announced on Wednesday as part of the growing expansion of the company's business.

There are a few things that the two companies shared about the partnership. The partnership is intended to introduce more customers to FTX's community and its marketplaces for digital assets.

The FTX gift cards will be sold in select stores. It is possible that FTX will sell other types of goods at GameStop at some point.

The partnership comes on top of the launch of its own NFT marketplace and its own coin wallet. The company recently laid off staff, and in a memo to employees, the CEO highlighted the company's group in the very beginning.

The alliance with FTX could help both companies as they attempt to navigate the so-calledCrypto winter. As prices of digital assets plunged earlier this year, FTX CEO and co- founder Sam Bankman-Fried tried to bail out some struggling companies, but he said recently those investments have had mixed results.

FTX has partnerships with other companies, such as GameStop, and has spent a lot of money on advertisements during the Super Bowl in an attempt to raise its profile. FTX paid $135 million to change the home of the Miami Heat to FTX Arena before the LA Lakers signed a $700 million deal for naming rights.