The new date is Sep 7, 2022.

At its annual September launch event Wednesday, Apple unveiled the iPhone 14 and iPhone 14 Plus, as well as a number of other products.

Apple CEO Tim Cook Delivers Keynote At Annual Worldwide Developers Conference

Tim Cook gave the keynote address at the conference.

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The most anticipated launch was that of the iPhone 14 and the iPhone 14 Plus, both of which, apart from an improved camera system, are largely similar to the iPhone 13 line.

The biggest surprise from the event was the debut of emergency satellite messaging service, which is free for two years in the US.

The event began with several updates to its watch line, which Apple CEO Tim Cook said was the "best Apple Watch lineup yet."

The Apple Watch Ultra has the longest battery life and largest display of any Apple Watch to date and is designed for outdoor sports with enhancedGPS and water resistance.

The first update to Apple's most popular headphones, the AirPods Pro 2, has several new features, including a speaker on the case to help users locate the item, longer battery life, and an Apple Watch charging port.

Apple shares were mostly unchanged during Wednesday trading, rising.8% to $155.74.

3,000,000. That's how many people watched the "Far Out" event on the video sharing website.

Key Background

The list of new products closely follows reports about the new features of the Apple device. Apple may introduce new Macbook laptops as soon as next month, following the same cycle as 2021. when it unveiled the iPhone 13 in September and two new MacBook Pro laptops running on in-house processing chips In the second quarter of 2022, Apple reported a record $83 billion in revenue, with $40.7 billion in iPhone sales, but its profits fell compared to the second quarter of the previous year.

Surprising Fact

According to Bernstein data, Apple shares have exceeded the S&P 500 six months after a launch on average, but have failed to do so in the past. In a Tuesday note to clients, Bernstein analyst Toni Sacconaghi predicted that there would be a similar trend in the coming months.

Tangent

The company is quietly trying to expand its advertising business. Apple raked in $4 billion in advertising revenue in the year 2020. During a speech on Tuesday, Pichai listed Apple as one of his company's chief competitors.

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