Apple Watch Series 8 announced

Tim Cook started the event with Apple Watch news.

Jeff Williams said the device would be called Series 8. It has a temperature sensor that the company will use to track women's health.

Cook broadcasted a video showing letters people have written to him about how the Wearable has helped them in emergencies.

The event is getting started. Tim Cook said that the event would focus on three products.

We are sitting in our seats.

CNBC has a person named SOFIA PITT.

The theater is filling up as we sit in our seats. There is a kind of theme going on here. Something far out was teased by Apple. Soon enough, we will know what that means.

There is still significant consumer demand for information on new Apple products direct from the source as evidenced by the 300,000 people who are on the YouTube livestream page ten minutes before the launch.

Apple's fall launches are important for the company as they draw millions of viewers from around the world who want to know about the new products. The holiday shopping season is Apple's busiest sales time of the year.

We're going to the theater.

The Pitt family has a daughter named Sofie Pitt.

We are going to the theater to get our seats.

The theme for the event is "stellar" and Tim Cook has posted a traditional pre-launch message.

Some Apple followers thought that Apple was about to release a satellite-based cellular connection for the iPhone or a night sky photography feature, because of the "far out" slogan on the invites.

The event kicks off with lots of snacks.

CNBC has a person named SOFIA PITT.

There are a lot of things to eat and drink. We're going to take our seats before the game starts.

The news of Apple's new iPhones on Wednesday should be kept in mind by investors.

Given that there are typically no surprises, Apple's stock doesn't react much to iPhone announcements, and performance tends to be fairly subdued in the 3 months following, as investors wait to gauge the strength of the iPhone cycle.

One month after the reveal, analysts say that Apple shares perform in-line with the market.

The store is no longer open.

There is an electronic device called an Apple.

The Apple Store will be down until the end of the launch event when all of Apple's new products will be online.

There is a person named Ashly Capoot.

We have our badges.

Apple has a person named SOFIA PITT.

The Steve Jobs Theater is where Apple is going to announce its new products. In the image below, you can see that it has a lot of press and analysts. We're all badges up.

The press is gathered for the event.

CNBC has a person named SOFIA PITT.