Apple's September event invite.Apple’s September event invite.

At 1 p.m., Apple will hold a press event in Cupertino, California to unveil its new phone. There is an hour and a half later.

It is Apple's largest event of the year. The most important part of the year is the holiday shopping season. During last year's quarter, iPhone revenue increased 9% to $71.63billion.

Apple will talk about its new products, including the new Apple Watches.

What is on deck?

An employee serves a customer in the Apple store on Regent Street in London.

Four new iPhone models are expected to be announced. It would be the first time that Apple has introduced a non-pro model with a larger display.

A new A16 processor, improved cameras, and an always-on display are some of the new features that may be included in the two iPhone 14 pro models. The cut-out for the front-facing camera and Face ID is expected to be different.

Analysts think Apple will increase the prices of the Pro models by $100, which means you should pay at least $1,099 for the smaller, entry-level iPhone 14 Pro, or about $1,199 for the larger iPhone 14 Pro Max.

A new Apple Watch Series 8 is set to be introduced by Apple. A body temperature sensor could help with fertility tracking.

The bigger screen and more rugged design of the Apple Watch Pro will appeal to hikers, marathon runners and other sports enthusiasts, according to a report.

It is possible that it is targeting fitness watches from Garmin, which are popular with outdoors enthusiasts and offer a long battery life. The higher-tier Apple Watch Edition models have been reserved for titanium.

AirPods, AirPods 3, AirPods Pro

The new AirPods Pro 2 will be announced on Wednesday, according to a report.

Heading into the holiday season, a new model is crucial. The company's other products category, which includes Apple Watch and AirPods, increased in the last year.

The new version would be the first real upgrade to the AirPods Pro since it was added last year. The noise cancellation, audio quality and microphones could be improved by a new model.

Apple announces Apple One, a bundle of the company's services

There is a chance that Apple will announce a subscription plan for its phones. You can buy an Apple product with its upgrade program right now. After a year, you can mail it back in for the new model.

The Apple One plans bundle services like Apple Music, Apple TV, Apple Fitness, and more into a monthly individual or family plan.

In March, it was reported that Apple was considering a monthly subscription plan for the phone that would allow you to upgrade whenever new models come out. Some of the Apple One plans could be packaged. It sounds like Apple's version of Amazon Prime, a premium service that gives you everything Apple has to offer, for a monthly fee.