Ten thousand people lined up in the first 10 minutes after MrBeast opened his first restaurant.
MrBeast, whose name is Jimmy Donaldson, decided to expand his popularity into the fast-food business after his huge success online.
In December 2020, he launched a delivery-only service with burgers cooked in the kitchens of partner restaurants, starting with 300 locations, and then expanding to 1,000 locations in the US and Europe. He made $100 million in revenue from his business in July of 2020.
Ten thousand people showed up for the opening of the first brick and mortar location of the chain within 10 minutes.
The world record for the most burgers sold in a day by a single restaurant was broken by the opening.
MrBeast, 24, is well-known online for his unusual, over-the-top and highly expensive videos, which often involve partake in extreme challenges, setting extreme challenges for enormous cash prizes, or giving away huge sums of money. A real-life version of Squid Game is his most popular video to date.
Donaldson has expanded his empire with the launch of a new food business. Feastables is a chocolate bar with only five ingredients.
MrBeast created Beast Philanthropy, a charity that uses the power of social media to raise funds to alleviate hunger, homelessness, and unemployment.
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