Kate Spade is giving customers the chance to shop in a whole new way.
In addition to online shopping, the brand has an interactive space where clients can shop for new bags and explore a virtual New York home.
The virtual world will be on Kate Spade's website.
The Dottie small bucket bag, Sam Icon mini tote, and Patisserie 3D croissant clutch are the three bags that will be sold in this virtual experience.
There are other activities for customers. There is a Kate Spade wallpaper and a record player in the experience.
In April, the brand opened a pop-up shop in New York, and it's now expanding into the virtual space with help of metaverse advertising service Arlene.
Shoppers will be able to move from room to room, ending up in the kitchen where they can buy an exclusive clutch.
Kate Spade isn't the first fashion brand to experiment with new technologies. The virtual Gucci Garden was created through a partnership between Gucci and Roblox. Prada became involved with NFTs.
Kate Spade executives told Vogue that they don't plan on following suit. Campbell said the launch is all about community.
Campbell said that the idea of community coming together makes sense. You don't want to do it only in 2D.
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