Delta Air Lines has been trying to steal market share from Alaska Airlines in Seattle for a long time. Seattle is different from most markets in that many locals like to give business to companies that are in their community.

Delta has been trying to appeal to Seattleites in a different way by growing its presence in the city. Alaska Airlines has a partnership with the Seattle Seahawks, with quarterback Russell Wilson being the airline's "chief football officer."

Delta tried to take advantage of Seattle's success. The airline has been giving out "Delta 12Status" since 2016 and it will be back for the upcoming football season.

Delta 12Status registration & benefits

Washington state residents 18 years of age or older can register for Delta 12status here. If you registered in the past, you have to do it again this year because your registration doesn't stay the same from year to year.

What are the benefits of Delta 12status?

  • One Delta SkyMile for every yard the Seahawks throw on the field at both home and away games during the 2022-2023 NFL Season
  • Priority boarding — 12Status members will receive boarding with Main Cabin 1 when departing SeaTac Airport (SEA) from September 12, 2022, until the end of the Seahawks 2022-2023 season
  • A 12% discount at Seahawks Pro Shop retail stores on the 12th of each month during the Seahawks season
  • A 12% discount on Hyperice products at hyperice.com

You can read about the significance of the number 12 here.

How many bonus Delta SkyMiles can you earn?

If the results are the same, you would earn 4,000 free SkyMiles this season.

The program has given away over half a billion miles. At the rate of one cent per mile, that's $6.33 million worth of miles.

The 12Status program was launched in 2016 by Delta.

  • 4.1 billion miles have been redeemed
  • 220,000 tickets have been flown to 550 unique destinations
  • Las Vegas has been the top redemption travel destination for 12Status members
  • Mauritius is the furthest redemption destination flown by a 12Status member

The best credit cards for earning Delta miles can be found here.

Signing up for Delta 12Status is a no-brainer for Washington state residents. There is nothing you have to do other than sign up to earn bonus miles.

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