Google Tracks 39 Types of Personal Data, Apple Tracks 12

The StockApps.com report does not list what it describes as the "data points" that Big Tech firms collect for every user. However, it says they include location details, browser history, activity on third-party websites, and in Google's case, also emails in Gmail. It also doesn't detail its methodology, but does say that it used marketing firm digitalinformationworld to investigate Apple, Amazon, Facebook, Google, and Twitter. Of these five, Google reportedly tracks 39 separate data points per user, while Apple tracks only 12. Unexpectedly, Facebook is stated as tracking only 14 data points, while Amazon tracks 23, and Twitter tracks 24.