Trump's Truth Social platform had its trademark application rejected because its name wasn't unique enough

The name of Trump's social media platform, Truth Social, was trademarked by the former president.

The US Patent and Trademark Office refused the application of Trump's social media app because it bore too much resemblance to other businesses.

The patent office found that Trump's company name was confusingly similar to other entities, including Vero, an app-based social media platform.

The patent office was concerned that Truth Social's name was similar to the Truth Network. According to the patent office, thedominant wording TRUTH and TRUE communicate the same idea of being honest or emphasizing fact while networking socially.

Both marks have the same wording SOCIAL, which means they look and sound similar, but outside of a small variation of TRUTH.

"Because the marks are similar and the goods and services are related, there is a likelihood of confusion as to the source of the goods and services," the filing concluded.

The filing needs to be responded to by February 23rd.

Trump's social media platform has had setbacks before. The company buying Truth Social warned in June that the deal might fall through because of subpoenas. The merger of Digital World Acquisition Corp and Truth Social is being investigated by the SEC.

The Truth Social was built by the Trump Media and Technology Group. After the launch of Truth Social, potential users were placed on waitlists because they couldn't create accounts.