In attempting to do so, it has shown that the most popular content on Facebook is often awful.

It's not necessarily surprising that reposting already popular meme gets views on Facebook, but "it's imperative to monitor where the attention garners by this content is directed" in order to catch attempts to funnel this attention into grifts, extremism, and disinformation," according to The research was published on the social networking site.

screenshot of shared video on Facebook

There is a screen shot on Facebook.

In the most recent report, the top 20 posts by views on Facebook are all re-posted. There are a lot of pages that are responsible for them that are on the social media platform. There are two Johnny Depp meme reposts on the list. Meta removed two of the top-viewed posts for violating its policies on intellectual property or inauthentic behavior.

The most popular content on Facebook feels more like boomer bait than it does something designed to attract engagement from the younger audiences Meta is courting. It's not easy to distinguish benign meme accounts and potentially harmful accounts that are posting in order to drive attention to a specific area.

At first, ideas365 and factsdailyy appear to be the same, but they are not. Each day they post about six short videos. The content is not unique. The account is probably just a meme account.

The page that posted the Family Feud video at the top of Facebook's most-viewed list for this quarter drives traffic to a website that sells courses for making money selling things on Amazon. The account does credit the source of some meme, but it is using it to promote questionable services. There is a program that promises to teach students how to make money on social media. The user behind the account earns hundreds of thousands of dollars a month from their phone and has many luxury cars.

screenshot of shared video featuring Johnny Depp at trial

There is a screen shot on Facebook.

Being a spammy meme page isn't inherently wrong. There is no harm in the account using short-form videos on Meta to get people to sign up for an expensive course. The extent to which global content farms have become proficient at using Meta's own incentive structures to profit directly from popular content was revealed by MIT Technology Review last year.

Data on the top-viewed external links is provided by Meta. Five of the top 20 links were taken down for being inauthentic. CrowdTangle's data showed a mix of competitors, including mainstream news sites and GoFundMe, as well as the most widely viewed domains.