More than 30,000 people tried to join the MoviePass waiting list on Thursday, which caused the site to crash.

In this photo illustration, a MoviePass Inc. logo is seen on a smartphone and a pc screen.

There is a MoviePass logo on a phone and a computer.

SOPA Images/LightRocket via Getty Images

MoviePass.com was down for 2.5 hours because the company claimed it had high traffic.

The service started at 9 a.m. and users could join the wait list. It runs from Thursday until Monday.

The people who tried to join the waitlist got an error message.

Users who get a spot will get invites to give out to others.

MoviePass will be back in the public eye on September 5.

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3,000,000. MoviePass used to have a lot of users.

Key Background

MoviePass became more popular when it began charging a monthly fee for users to see one movie a day. The number of users and the number of movies went up. Spikes, the founding CEO, lost his job because he couldn't keep up with cash. The once-bankrupt company was bought by Spikes last year. MoviePass has a new price model. Instead of charging a flat monthly fee, users can choose between tiers, each with a certain number of credits that can be spent on movies. In waves, the service will be rolled out across the country.

MoviePass will re-launch around Labor Day, according to beleaguered.

MoviePass is coming back this summer, but will things be different this time around? There is a magazine called "Forbes."