NEW YORK, NEW YORK - MAY 02: Elon Musk attends The 2022 Met Gala Celebrating NEW YORK, NEW YORK - MAY 02: Elon Musk attends The 2022 Met Gala Celebrating “In America: An Anthology of Fashion” at The Metropolitan Museum of Art on May 02, 2022 in New York City. (Photo by Theo Wargo/WireImage)

The CEO of Green Hills Software and The Dawn Project created and paid for a national TV ad campaign that showed a car mowing down a mannequin on a closed test track. According to the ad, the vehicle had engaged the advanced driver assistance system fromTesla.

In a cease and desist letter, the company said that the ad was misleading and that O'Dowd's testing was probably fraudulent.

The campaign went live on August 9th.

A hundred thousand people are already using Full Self-Driving on public roads, according to an ad narrated by O'Dowd. Dan O'Dowd is my name. I work for a safety company. The worst commercial software I have ever seen is theTesla Full Self- Driving.

The commercial was aired on hundreds of TV stations reaching over 60 percent of households in America, according to a spokesman for O'Dowd. The Dawn Project is a private business.

It has come to our attention that you, personally, and The Dawn Project have been defaming the commercial interests of the company.

The Dawn Project was demanded byTesla to remove the "Test Track" videos, issue a public retraction, disclose funding for the tests and commercial created by the Dawn Project, and to say if any regulatory agencies endorsed the methodology or results for its tests.

CNBC obtained the cease and desist letter from the Washington Post.

The ads of The Dawn Project were not well received. The videos failed to identify serious safety issues with the driver assistance systems, while the test driver appeared to misuse the system in order to collide with the mannequin.

After the TV ad went out, some fans and shareholders created their own safety tests to prove the cars wouldn't hit kids. They enlisted their own kids for these demonstrations and posted videos to YouTube, which later determined the videos went against their guidelines, and removed them.

There are many known issues in the early version of the game. We release it to a limited number of cars because we don't know anything.

On Thursday, Musk used an image of an insult to convey his feelings.

In a call with CNBC on Thursday, O'Dowd said that he didn't care what he called him. When will he acknowledge the bugs in their system? The problems have been shown. The best thing he could do now is to stop FSD.

In the U.S., it's possible to buy driver assistance systems fromTesla.

The autopilot feature is standard in all new cars from the company. The Full Self-Driving option is available for a fee of $12,000 or $199 per month. In September, the price is going to increase to $15,000.

If a driver has a high score on the company's in-vehicle test, they can get access to Full Self-DrivingBeta. The systems do not make the cars self- driving.

The California Department of Motor Vehicles has accusedTesla of engaging in false advertising.

The federal vehicle safety regulatory agency, NHTSA, has multiple investigations underway evaluating the safety ofTesla's driver assistance systems from autopilot to fsd