Jonathan Goldberg thought his new startup, Carbon Direct, would take a long time to get going. It didn't seem like a good time to start a business at the moment.
He thought we wouldn't have any clients.
He needn't have been concerned. Goldberg had a team with a strong science background ready to go after Microsoft, which was looking for a company to advise it.
Goldberg said that Microsoft is working on decarbonization. They have a great commitment to science. They wanted to understand why carbon removal is needed from a macro point of view and then apply it to their own requirements.
It is possible that Carbon Direct is a carbon consulting company. Goldberg said that description doesn't reflect the whole of the business. He stated that the company doesn't bill hourly. He said that they wanted to educate people and that they were not a black box. Carbon doesn't go away when you click on seven buttons. That doesn't work. People want to know why this is important.
Carbon Direct says it secured $60 million last week in an equity deal led by Decarbonization Partners and Quantum Energy Partners.
One thing is said and another thing is done on climate. The $100 billion asset manager says it is committed to an inclusive, equitable, and prosperous transition to net-zero emissions, yet it remains linked to coal and expects to support fewer climate-geared shareholder proposals in the next year. According to a May note to investors, the proposals were overlyscriptive.
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