During a downturn, turning one-time customers into repeat buyers is more important than ever.
It can be difficult to acquire a new user, but there are ways to increase lifetime value of existing customers.
More than half of consumers abandon their shopping carts because of password difficulties, according to one study.
Ari Jacoby is the CEO and co- founder of Deduce.
Save 20% off a one- or two-year subscription by using the discount code.
Do you know how many people signed up for your site, but didn't verify their email? Why don't you?
The formulas for calculating lost lifetime value are in the guest post.
You leave money on the table if you don't work to calibrate every system you have.
Thanks for taking the time to read.
Walter Thompson Editorial Manager, TechCrunch+
Your protagonist.
4 ways founders can amplify revenue during hard times
Would you feel embarrassed if your house was damaged in an earthquake?
Kate Johnson is the VP of PR at BLASTmedia.
She suggests changing your mindset instead of pretending a lower valuation didn't happen.
No news is bad news in terms of PR. Adjusting your expectations is what you should be focusing on.
Should founders announce down rounds? This PR expert says you have nothing to hide
The largest individual check in the firm's history was written last week by the firm's founder.
What's the kicker? Adam Neumann gave up majority voting control after the company pulled its IPO filing.
In what they describe as a non-exhaustive list, reporters Tim De Chant, Dominic- Madori Davis, andAmanda Silberling share their takes on the deal.
3 views: Thoughts on Flow
Product and engineering teams steer the customer's experience while they browse and shop.
Your checkout flow is owned by someone.
Bolt CEO Maju Kuruvilla says that the checkout process needs to be led from the top in order to maximize it.
For the CMO, the win is in making sure potential customers drive revenue and that a better checkout process drives return customers.
For the CFO, the numbers are self-evident: A percentage point improvement in conversion is more powerful than a percentage point improvement in total web traffic.
Why the ‘last click’ in e-commerce matters — and how to get it right
There is no easy way to know how much a startup spends each month.
Most IT teams are not prepared to manage a recurring schedule of software renewals.
It could boost your bottom line and reduce your security risk if you put a dedicated resources in charge.
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