TikTok is testing a new feed that displays local content. The new feed is being tested with a small group of users in Southeast Asia, according to the company's spokesman. Users who are part of the test will see the new feed tab on the app's home page.
A spokesman for TikTok said in an email that they are always thinking about new ways to enrich the experience.
A feature that allows creators to add location tags to their videos is being tested with the new feed. The location tags are gradually being added to creators by the TikTok. The spokesman said it was too early to say if the feed only shows videos with location tags.
Adding a Nearby feed to TikTok would allow it to display even more personalized and relevant content to its users. It is worth noting that the launch of a Nearby feed would also see TikTok catching up with other social media platforms that have recently launched maps. Users can find local content and find nearby places with these offerings.
The Nearby feed of TikTok would be similar to the one in the app. Local content should be displayed in the feed. The Nearby feed should show you videos of restaurants and hiking trails that are near you if your For You page often displays restaurant recommendations.
The Nearby feed could open up several new possibilities for the app, as well as have the potential to impact platforms.
The test comes as a senior vice president of Knowledge and Information at the company noted that younger users are often turning to apps likeInstagram and TikTok instead of searching on the internet. According to Raghavan, 40% of young users go to TikTok orInstagram when looking for a place to eat, instead of using search or maps. If TikTok rolls out its Nearby feed more widely, this discovery process would be more targeted. If TikTok shows users videos of popular restaurants, they could save them and come back to them when they want to eat.
If TikTok were to explore the possibilities of using the Nearby feed to display advertisements for nearby businesses and services, it would open up new opportunities for advertisers. Local ads on TikTok could give small brands and companies the ability to reach users that have not heard of them before.
It is possible that the Nearby feed will be changed before an official launch or that it will be completely removed.
The Nearby feed is one of the new feeds that is currently being tested. TikTok is testing a shop feed that will allow users to browse and purchase products from a number of different categories. There is a feed being tested. TikTok Shop is a shopping feature that allows merchants and creators to showcase and sell products directly on TikTok. The Shop tab may be brought to more markets.
TikTok tests a dedicated Shop feed that highlights products you can buy now
TikTok’s latest test feature aims to improve the app’s search capabilities
All Rights Reserved © 2024
