Capitol Records has added another artist to its roster, but this one is less tangible than the others.
The artist, who goes by the name FN Meka, has over ten million followers on TikTok, where it posts videos of its 3D avatar imposed in the real world doing everything from grilling in a RollsRoyce to flexing its Bugatti shaped jet.
The first artificial celebrity to sign with a major label has collaborated with a certified Platinum rapper on a new single.
The creators of the virtual rapper claim that their music is based on artificial intelligence and that the vocals are performed by a human.
The creator's intentions are what makes it transparent. In an interview with Music Business Worldwide, Anthony Martini said that the old model of finding talent is inefficient and unreliable.
"Now we can custom-create artists using elements proven to work, which will increase the odds of success," Martini said. If we can get 2% success rate, we have doubled the industry standard.
Many aren't thrilled with FN Meka's signing, with some taking to social media to call it an attack on artists, and criticize the use of the N-word.
An old post on FN Meka's social media accounts shows the rapper being beaten up by a prison guard. They wrote about a rapper who said the n-word. Everything about this is off-key.
A white dude made an artificial intelligence that can rap and then made a brown skin sprite for it and it was signed to Capitol Records.
It all stinks of cultural appropriation and an attempt to make a star out of nowhere. Capitol sees dollar signs regardless of what we think of the move.
There is a virtual influencer who makes a lot of money for more than a hundred brands.
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