MoviePass gives subscribers unrestricted movie access for a monthly fee. MoviePass was providing customers with debit cards and paying full price for each movie ticket despite the low monthly fee and the effort failed catastrophically within a matter of months.
MoviePass had been counting on deals with movie theaters and revenue from customer data, but by the end of the year, MoviePass was out of money and had to raise prices and temporarily shut down. MoviePass shut down in September due to policy changes, but is expected to return.
MoviePass is going to launch a new service in September of 2022. On August 25th at 9:00 a.m., the public will be able to reserve a spot on the alpha service. Customers can join the wait list at that time.
MoviePass will offer three pricing tiers of $10, $20, and $30, according to an FAQ section on the website. MoviePass promises more details in the future, with each level getting a certain amount of credits to be able to use towards movies each month.
MoviePass says the launch determination will be based on the level of engagement in each market.
MoviePass subscribers who joined before will receive bonus credits to their accounts.
It is not clear what MoviePass will be able to offer that is not already available from other theaters. Subscription-based movie passes are offered by a number of companies.
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