The Skift IDEA Awards recognize excellence in design, creativity, and innovation. The final results can be seen and seen the winners. It's skift. The Skift IDEA Awards recognize excellence in design, creativity, and innovation. An array of forward- thinking design and purpose-driven creativity, from programs that spotlight important causes to innovative solutions to make travel more seamless, sustainable, and accessible, were featured in this year's entries. The winners of the Skift IDEA Awards were announced in December. People who make change. There is a category for people and community.
It can be difficult for people with disabilities to travel. About 15 percent of the world's population is often overlooked by tourism providers, which is why Wheel the World's accessibility mapping system platform is designed to eliminate challenges for people with disabilities.
It is Wheel the World's goal to make travel experiences accessible to everyone.
Wheel the World is able to recommend listings that are compatible with their travel desires and personal accessibility needs through the accessibility profiles created through the website and app. AMS crowdsources real-time information on more than 200 data points, including staff training, wheelchair accessibility, transportation logistics, and more. Before a traveler leaves on a trip, Wheel the World provides its clients with a dedicated travel advisor to make sure all accessibility needs are in place. The company provides up-to-date accessibility information that allows people with disabilities to travel safely and confidently.
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People who make change.
There is a category for people and community.
In order to power more aircraft with sustainable aviation fuel, Neste is leading the charge to transform existing oil infrastructure to distribute the fuel to airlines and airports. With more than a decade of experience with SAF and the world's largest SAF producer, Neste, was able to offer a breakthrough in the supply chain.
Oil jobs and grey infrastructure can be transformed into green infrastructure and green jobs.
A direct replacement for conventional jet fuel that is produced from renewable waste and leftover cooking oil can help reduce greenhouse gas emissions by up to 80% compared to fossil fuels on a life cycle basis. SAF is similar to fossil jet fuel and works with existing fueling infrastructure.
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Creative people.
The content is in this category.
The Last Tourist gives mass-market audiences the knowledge and inspiration to change the way they travel. Local heroes who are using tourism to preserve cultural heritage, sustain wildlife, and support the social and economic wellbeing of communities are featured in the film.
The film took the team on a journey to 16 different countries that resulted in 400 hours of footage that was edited into a 90-minute film. The Last Tourist earned six further festival screening laurels after its premiere at theVancouver International Film Festival.
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Creative people.
This is a category for experimental.
Doorways Into Open Access is a mobile app that takes you back in time to see artifacts from the collection. Museums aren't seen as being welcoming to the public. The goal was to bring history to people in neighborhoods and cities that may not have access to museums.
Doorways Into Open Access is an app that allows people to engage with artifacts and experience the museum in the comfort of their own home thanks to the use of augmented reality and virtual reality. 2D photographs were used to create the models of the artifacts. It was possible to duplicate every detail, facet, and material. The 3D models were adjusted to keep their fidelity.
Basic accessibility standards were incorporated into the foundation of the app. The app was designed to integrate into the native accessibility features of the Apple device.
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Creative people.
This is a category for marketing.
Leisure travel became possible again in the summer of 2021. The first trip out into the world would be a big step for people, both physically and emotionally. The people were not allowed inside for months and were only allowed to wear sweatpants. Sweatpant boots are the world's first hiking boots made from pants.
Only those who were willing to risk their lives to collect the boots were able to get their hands on them. The world was invited to swap in their sweatpants for boots in a music video. Travelers could reserve a pair of their very own sweatpant boots at sweatpantboots.com. The pop-up shop in Reykjavik was built and staffed by globalinfluencers. Every single pair of hiking boots had been claimed within 24 hours of launch.
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Creative people.
The category is about physical experience.
The pleasure of great music, the pleasure of a memorable night under the stars, and the pleasure of good friends sharing their time together are some of the things that come to mind when you think of a music festival. The Ravinia Music Box Experience Center features a unique theatrical experience called "Bernstein's Answer". There is a museum gallery space and a 65 seat wraparound 4D theater at the music box experience center. Modern architecture that is playful, engaging, and eco-friendly can be found in the center. The multi-purpose modern experience venue will allow visitors to come all year round.
The challenge was to create an attraction that encouraged guests already on the lawn to see an artist like Sting, Common, or Bob Dylan in such a surprising way that they would want to look for classical music on their own. The team wanted to meet the audience where they are. The guest is placed at the center of an adventure into the heart of music, speech and touching every heart using a variety of tools. The first multi-media, multi-sensory production to go into the Music Box Experience Center isrnstein's answer.
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Creative people.
The category is about physical experience.
The Aurora Borealis, or northern lights, was brought to New York City in 77 days. The experience gave visitors the perspective of walking through the northern lights thanks to a floor-to-ceiling mirrored light display and interactive visuals.
The exhibit honored the deep connection between the northern lights and the Indigenous population of Canada through native stories and an audio partnership with a throat singing group. New Yorkers couldn't miss it because of a targeted local ad buy, social media campaign and win-a-tripSweepstakes.
The northern lights are only one of the many winter experiences Canada has to offer. A total of 180 earned media placements and 2.23B+ earned media were achieved by the fully integrated campaign.
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Creative people.
There is a product design category.
Visit California created a celebrity-laden campaign to encourage consumers to book their next dream vacation after the Pandemic. Visit California launched a new digital experience to complement the TV campaign.
From the beaches to the mountains, the Golden State has something for everyone at the DREAM Theater. California's larger-than-life experiences may seem like the stuff of dreams, but they are all real and accessible to visitors.
The DREAM Theater website entices users with an idyllic vista of California and encourages them to explore a sideways-scrolling journey to discover California's renowned attractions and thrilling adventures across the five key pillars of California tourism: beaches,culinary, family attractions, outdoors, and arts and culture. Travel videos, free travel guides, Visit California's newsletter, and information on California Welcome Centres can be accessed by users.
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Assessing uncertainties.
There is a category called Pandemic response.
Health and safety was the top concern of travelers during the Pandemic. Operators of Prince Edward Island have been at the forefront of protecting visitors from disruptions. The business case for the Safe Haven certification program was supported by Twenty31 analysis. EarthCheck is a world leader in scientific benchmarking and certification for travel and tourism.
The EarthCheck online service platform will be utilized by the extended version of the program. Safe Haven is a Prince Edward Island health and safety certification that assures visitors that the operator has met rigorous health and safety standards to ensure their safety and will be promoted accordingly.
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They are industry visionaries.
The category is about airlines and airports.
The future of travel retail project revolves around industry award winning intellectual property and technology to help duty free and travel retail operators increase ancillary revenue through smart data-driven retail technology. SkyBuys partners will be able to present duty free & travel retail offers, experiences, exclusives to traveling passengers before they travel with the integration of the technology into various partner platforms that service the travel industry.
The airline industry has less than 5% of the global market for travel retail. With SkyBuys technology integrated into their IFE(C) devices, digital channels, as well as part of their frequent flyer programs, they are able to influence sales at any point in time.
Not only are they working with groups to increase ancillary revenue, but they are also exploring ways to help airlines reduce the amount of weight in the aircraft cabin. Each twin-aisle aircraft can save over 300 kilograms of weight by removing the old duty free trolley. Millions of dollars of fuel saved, higher efficiency in crew operations and management, new seat allocation potential, and new seat revenues were translated by the 3 mainTakeaway points.
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They are industry visionaries.
The category is about hotels and lodging.
Women make up 70% of the workforce in the tourism and hospitality industry, yet they only have 20% representation in the C-suite. The lack of women workers in the hotel industry is not due to lack of skills, but due to lack of mentorship, advocacy, and access to capital. Changes are being made to remove these industry obstacles.
A major focus of the project is to address the nearly 50% of women in business who don't have a consistent guidance. Key pillars differentiating Women Own the room are financial, operational, and educational support. Enhanced capital support, reduced initial franchise fee, and availability for new construction and conversion projects are some of the financial solutions delivered by this program. Through hosted events that generate financing knowledge, guidance of feasibility assessments and shared success stories from women in hotel development, this initiative establishes an inclusive community.
Wyndham has a strong commitment to DE&I including gender diversity, women's economic empowerment, and advancement of women entrepreneurs.
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They are industry visionaries.
There are meetings and events in this category.
The platform built by TROOP is used to plan meetings. It makes it possible for anyone planning a meeting to do it in minutes rather than hours or days and for them to propose alternative meeting destinations. TROOP has made it easier to organize a meeting. Some of the biggest brands are powered by TROOP.
They are industry visionaries.
This is a category for tourism.
When social media couldn't stop talking about Mark Zuckerberg's announcement of his new virtual reality Metaverse, BusinessIceland saw it as the perfect opportunity to putIceland's actual reality at the center of the conversation and do it all. Within 12 days of the Metaverse launch, inspired by Iceland introduced the "Icelandverse," an open-world experience that is just the country ofIceland. The parody social film featured Chief Visionary Officer Zack Mossbergsson reminding travelers thatIceland is visually stunning, real, and can be experienced today.
The video racked up over 6 million views on social media as it gained global attention. Within 24 hours of going live, the effort had doubled the engagement rate of the previous record, and within the same time frame, Mark Zuckerberg commented that it was amazing. I need to go to theIcelandverse. With over one thousand global news stories from major outlets, the campaign earned over 6 billion media impressions, making it the most successful marketing campaign ever.
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They are industry visionaries.
This is a category for tourism.
There were a number of challenges faced by the Indigenous tourism industry. Almost 30 years of GDP production and lost employment are estimated to have been set back by the global Pandemic which disproportionately impacted Indigenous tourism. Travelers don't know what an authentic Indigenous experience is or where to find them when they see culturally appropriated Indigenous tourism experiences. To help travelers better identify and support authentic Indigenous–led and owned businesses, the Indigenous Tourism Association of Canada launched a brand new campaign called the Original Original, which included a branded mark designed to help travelers better identify and support authentic Indigenous–led and owned businesses.
To launch a program that can help travelers determine an authentic and culturally appropriate Indigenous experience, to raise awareness of the Indigenous Tourism Association of Canada, and generate interest in Indigenous experiences were some of the goals of the campaign.
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There are solutions.
The category deals with business outcomes.
Hopper is pushing the boundaries on whatOTAs can do for both travelers and businesses. The company launched a full suite of products in the last two years that offer low-cost flexibility to consumers while generating profit. These risk-based financial services are tailored to the travel industry, which is why they have a strong product market fit.
Hopper's products create a brand new revenue stream for an outdated industry. Hopper Cloud is the next phase of the company's growth due to the success of its ancillaries in the app. Hopper can use this B2B initiative to distribute and make money for other travel companies. Hopper uses its vast data assets and artificial intelligence models to take all financial risk of its partners' products.
Hopper drives 50% of the company's revenue. The company grew its revenue by more than 300% over the course of one year. Hopper was the most downloadedOTA in the US in 2021. Hopper was named the most innovative travel company in the world in the year 2022, with its products being cited as the main drivers of growth.
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There are a lot of credits.
There are solutions.
The traveler experience is in this category.
The company is focused on helping consumers understand climate and de-risk the weather. The company was founded by a climate scientist and is backed by the National Science Foundation, as well as executives from innovative hotels and tech companies.
The Weather Guarantee for travelers is built upon over a decade of research in industry and academia. Travelers can protect against bad weather when booking travel reservations online with Weather Guarantees, which will reimburse their daily trip costs if they experience bad weather. The service is designed to increase conversion on advance bookings and decrease cancellation in weather-sensitive destinations.
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There are a lot of credits.
The teams.
The communication teams are in this category.
Ketchum Travel understands how important the travel, tourism, and leisure industries are in driving economic growth. They represent destinations, airlines, attractions, recreational activities, entertainment offerings and scouting the right audiences.
Ketchum Travel has put a lot of destinations on the map. They create start to finish campaigns for notable clients such as Discover Puerto Rico.
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There are a lot of credits.
The teams.
The company on the rise is a category.
Laya is the first company that allows hotels to increase their share of wallet by selling entire vacation packages. Laya has been designed for hotels. Hotels can compete with booking.com for package customers by using hotel brands at a similar rate.
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The teams.
The category is about in-house inventors.
The concept information hub is called eXtrabo. The features of an infopoint include maps, brochures, paths, credentials, and a shop selling outdoor experiences. It was triggered by Bologna Welcome. extraBO is located in the heart of the medieval art city of Bologna, where all tourists converge to see ancient buildings, squares and the like.
An effective hub model is one that brings together information, shopping experience and events as well as provides an innovative organizational and financial model, one that sees public and private bodies collaborate actively. Bologna made a big bet on outdoor tourism in a city that was known for nothing but food and culture.
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There are a lot of credits.
The teams.
The category is about a creative partner.
Chris and his team at Tourism Marketing Agency have supported the tours and activities sector for many years with a wealth of free knowledge and advice. Over 100 free one hour consultations were given to operators looking for help and advice on the best way to save their business during the most difficult times. A 200 page in-depth market research document, a book called 'The Coronaviruses Marketing Battle Plan', as well as producing many video and podcasts episodes on the show, The Digital Tourism Show, were all produced by TMA. Operators were invited to join and ask for help. The operators they advised as well as the industry as a whole have been helped by the support they received. He wants to educate the tours, activities, and experiences sector and help operators to grow their businesses.
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There is a category for Visionary 2030.
Point.me is an award travel discovery tool that searches routes on more than 150 airlines to highlight award travel redemptions that would otherwise be very difficult to find. You can see step-by-step guides and videos on how to choose the best deal, transfer your points, and book with point.me.
Point.me wants to be transparent in identifying the best points values, transfer points, and redeem for award seats.
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There are a lot of credits.
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