The NCAA women's basketball championship game will air on network TV for the first time, in moves made to "maximize the exposure of women's sports."

Aubrey Bledsoe #1 of the Washington Spirit celebrate the win during a game between North Carolina Courage and Washington Spirit at Audi Field on November 7, 2021 in Washington, DC.

The Washington Spirit and Courage will play a game in Washington, DC.

Getty Images

The NWSL's championship game will now be played at 8 p.m. on October 29th.

ABC will broadcast the NCAA women's basketball championship for the first time on April 2, 2023 at 3 p.m., the NCAA and Disney said in a statement.

The game won't air on prime time because the network is already committed to airing entertainment shows later that day, but the Associated Press was told it could return to the slot in the future.

The change was made to advance the women's sports landscape and is an opportunity for our players.

Burke Magnus said that bringing the women's NCAA game to ABC has been a goal for a long time.

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More than 4 million. The average number of viewers for the NCAA championship game between South Carolina and Connecticut was the most since the games began airing on the cable channels. The men's championship March Madness game averaged more than 18 million viewers, making it the most watched game in history.

As the playoffs began on Sunday, the announcements came.

Key Background

The NWSL championship game will be held in Washington, D.C. in 2022. The college sports organization underpriced broadcast rights to women's tournament games and disproportionately understaffed it compared to the men's tournament.

March Madness branding will be extended to women's basketball.

According to a report, the NCAA values women's basketball by tens of millions of dollars each year.