The Phoenix Suns are returning to their regular uniform rotation for the first time since the 1990s. The look will be used in the 2022-23 season.
The uniform was introduced on opening night of the 1992-93 season and ended with a trip to the NBA finals. The new design is more form-fitting and lighter in weight.
Mark West is a center for the Suns for eight seasons who now serves as the team's charity ambassador. It was great to have a new thing. The anticipation for the new year was the main focus.
A series of initiatives were launched after a new ownership group bought the Suns in 1987.
The team was set to move out of Arizona Veterans Memorial Coliseum and into its new downtown arena, and former Suns All-Star Paul Westphal was named head coach.
The NBA was put on the global map after the Barcelona Olympics, according to the Suns' senior director of marketing. The Suns finished with the best record in the league and he won the Most Valuable Player award. It showed who the Suns were.
Tom Ambrose, the Suns' former VP of marketing, said that Jerry Colangelo wanted a new look. The side of the shorts had a western style typeface on it. He wanted something different. He was interested in seeing some ideas.
Ambrose started the exploratory jersey design meeting by holding out a toy rubber chicken.
He told the group not to be Chicken. Don't be afraid of changing.
From there, the group looked through sketches that featured everything from a tank top with no lettering to a shirt with a sunburst in the corner.
The original re-design pitch to Colangelo included a wild card option to change the colors to dark blue and silver.
Ambrose chuckled and said that that got shot down quickly. I'll tell you the truth. I enjoy the uniforms of the Dallas Cowboys. If they want to make that big of a change, I thought, "Well, let's give it a chance."
As per feedback from Colangelo and Ambrose, the purple and orange remained, with the sunburst graphic being reversed from a lower corner placement to a more prominent spot across the chest. The jersey number was put under the basketball and the front tank text was changed.
One of the first teams to use the new mesh application process was the Suns.
Ambrose said they liked it. Being on the cutting edge was something we enjoyed. We said "Let's go all in" after we fought through that.
During the 1992-93 regular season and playoffs, the Suns wore their purple sunburst jerseys on 52 road occasions, with only one other option. The league requires teams to wear their Classic Edition for a minimum of four games, though the Suns are already planning for far more.
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Wincott said that they were going to go beyond that. At least a quarter of our home games will be wearing them. We'll slot it in for some road games once we know what our opponents are going to do.
Wincott said that home games with the Classic Edition jersey will host an "immersed 90's experience" with former players on hand.
While the team only wore the black jersey again during the 2012-13 season as a "Hardwood Classics" look, Mitchell & Ness has often released Suns jerseys with former players in each of the original purple, white and black colors.
The brand launched an elevated $400 black version with luxury sportswear designer Don C as part of its "No Name" series in 2018.
The casual stroll in the jersey by the actor went viral.
Wincott said that they plan on shipping him another one.
Big mood. @JonahHill pic.twitter.com/6CgkqdFuuX
— Phoenix Suns (@Suns) September 6, 2018
Since 2000, the team's "Valley" alternate jerseys have been the most popular look. Wincott said that on the first day that the jerseys were available, the team sold more jerseys than they had all season. The Suns won't be wearing the "Valley" jerseys during the 2022-23 season. They are a favorite of the team's fans.
Replacing the current most popular jersey with the most popular jersey of all time doesn't hurt.
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