Should founders announce down rounds? This PR expert says you have nothing to hide

We have to hear about the economy. In the next two years, funding will be harder to come by due to the drop in the number of multiples.

The private market follows the public market, and with falling tech stocks, down rounds are unavoidable.

Raising money at a reduced valuation doesn't mean you should stop organizing. Down round news may not generate a tier one feature like a funding round that drives your valuation upwards, but it is still funding.

Taking the thought leadership approach allows you to control the message.

What should we do? Don't let it go to waste.

There are some tips on the best way to announce a down round.

You have nothing to hide

The reality is that all tech companies are in the same boat when it comes to raising funds. Lower valuations are something that is beyond your control during times of economic uncertainty.

Don't pretend a lower valuation didn't happen. No news is not good news when it comes to PR. Adjusting your expectations is what you should be focusing on.