MoviePass Is Relaunching Next Month After Failing in 2019

MoviePass said it would be reopening next month, prompting skepticism from previous customers and film industry experts.

There will be a waiting list for the New MoviePass on Thursday, according to the company.

The company said it would offer three tiers of pricing, $10, $20 and $30, with each tier giving different amounts of credit to be used for movies.

The company's business model was based on assumptions that more people would sign up for the service than would use it. The fee to see a movie on MoviePass was cut to $9.95 a month by the new leaders at the company. The company was pushed to the brink by three million people joining the service.

MoviePass had to borrow $5 million in July of last year because it couldn't pay its bills. The company limited members to three movies a month from a rotating list. After increasing its prices, the company shut down in September.

The company was accused of deceiving customers, making the service hard to use for some, and exposing personal data. The F.T.C. said that at one point, the company invalidated the passwords of the 75,000 most active members. Many members were unable to use the service due to technical problems.

MoviePass was sold back to it's co- founder.

MoviePass said on Monday that it would feature all major theater chains in the US, and that previous MoviePass members who joined the waiting list would get free bonus credits.

MoviePass declined to answer questions about how many people were expected to join the service and how it intended to quell skepticism after its previous iteration failed. More information will be offered closer to the launch.

Some people rejected the idea of signing up again after hearing that MoviePass was being resurrected.

It was not clear if MoviePass would survive a second life in an already crowded cinema subscription market.

The competitive landscape for a cinema subscription has changed. MoviePass needs to provide competitive value for the consumer in the way that major circuits like AMC, like Cinemark, are already doing in order for consumers to be aware of the novelty.

In the first three months of this year, movie theater attendance was down more than 40 percent compared with the same period in the previous year.

The data shows that people will still go to the theater to see blockbusters, but that they will also enjoy movies at home.

The question is how to increase the number of visits to those movie theaters. That is the center of what MoviePass is trying to accomplish.

MoviePass's survival will depend on the support of movie goers. If you already pay AMC, Cinemark, Regal $10 to $25 a month for a subscription service, would you get another? Do you go with MoviePass if there are other options in the market?