Good news for travelers who frequent the premium brand of hotels, as the chain just announced a new partner for their bathroom amenities, which will be Aesop!
Travelers who are seasoned may have experienced the Aesop brand at other hotels.
The Geranium line of soap is one of the most famous products in the world and it's featured in a lot of stores.
According to the press release by the hotel, Aesop products will be coming to the hotel.
Waldorf Astoria Hotels & Resorts announced a partnership with skincare brand Aesop. Select formulations, available in Aesop aromas, will now be the in-room toiletries for Waldorf Astoria Hotels & Resorts worldwide. This collaboration marks the first and only global hospitality brand with which Aesop has partnered to provide its product at this scale.
“This new partnership is an exciting moment for our luxury portfolio and represents Waldorf Astoria’s and Hilton’s ongoing commitment to offering exceptional amenities to loyal guests. As we reinvigorate our amenities around the world, aligning with Aesop’s global recognition and reputation as an industry leader is a testament to the product quality, appealing aromas, and intuitive customer experience it has shown over the years,” said Dino Michael, senior vice president and global luxury head, Hilton.
The partnership marks the shift from travel-size toiletries for the Waldorf Astoria brand as part of Hilton’s ongoing commitment to reduce its environmental impact. As part of this collaboration with Aesop, Waldorf Astoria properties around the world will offer full-size in-room toiletries in 500-milliliter formats made from 97 percent post-consumer recycled plastic. The products will be the same formulations that are available to consumers at Aesop’s retail stores.
The Aesop amenities will be a part of the growth of the Waldorf Astoria brand and will be placed in new hotels as well as in existing landmark properties in Versailles, Maldives, Edinburgh, Las Vegas, and Amsterdam over the next year.
Suzanne Santos, chief customer officer, Aesop, said, “The launch of Waldorf Astoria and Aesop’s partnership centers on a belief that uncompromising decisions are made in the name of customers, as we continue to prioritize opportunities to offer sustainable and clean products to guests.”
It is no secret that other hotels have Aesop but not as a brand standard. While some Park Hyatt hotels such as Tokyo and Seoul provide Aesop, others do not and have their own brands such as LeLabo.
I don't like the fact that the toiletries will be provided in 500ml bottles.
The amenities in Park Hyatt Tokyo's top suites have always been small bottles of 30ml or larger.
Large pump bottles of Aesop are better than other products. I think at least two of my stays in Las Vegas, Shanghai, and Bangkok had Ferragamo amenities, but if given a chance, I would choose Aesop. L'Occitance used to be famous for Four Seasons, but I got them at the Grand Hyatt.
I know people who have completely stopped using certain hotel brands because they didn't like their bathroom products. It would be easy to carry your own brand, but I believe this is a good move for the company.
You can expect the old stock of previous brands to be available at the hotels for a while, either in the room or in the housekeeping storage. I used to ask hotels if they still had xyz branded soap available after a product change, and often times they were able to provide it years later. They'll be gone once they're exhausted.
It was the conclusion.
The new partnership will see the use of Aesop products at the hotels.
I think it's an improvement in my opinion. If you like the scent, then you will most likely be happy with the change. I don't like the large pump bottles from which the soap is going to be distributed, but I hope the properties make sure the soap is being checked regularly.
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