It's not the first time that the price of Full Self-Driving has been jacked up.
The company will raise the price of the controversial software add-on from $12,000 to $15,000, a substantial price increase that will make it difficult for those just entering the electric vehicle market.
The decision shines an even brighter spotlight on the project, which in principle has immense promise but which has struggled to deliver on Musk's outsize promises.
As long as the driver keeps their hands on the wheel at all times, "Traffic and Stop Sign Control" and "Navigate on autopilot" can take over most driving duties, as long as they keep their hands on the wheel.
It's important because the software is still not perfect, as evidenced by the shocking videos that have been shown.
The company's driver assistance features are being investigated by the feds for being involved in dozens of crashes on public roads.
With a wider and wider deployment, it is likely that anyone willing to pay for it will be able to get access to fsd.
At the company's annual shareholder meeting earlier this month, Musk said that they were still tracking the deployment of the software. By the end of the year, anyone who requests it will be able to do so.
The company maintains that it's safer than having humans in charge because of the unfinished software.
Around 40 crashes a day are prevented by autopilot, according to Elluswamy.
The price of the driver assistance software will be hiked by 25% in September, according to the CEO of the company.
The state of California wants the electric car company to stop calling its self-drive system "full self- driving".