Hooters signed 51 college football offensive linemen to name, image and likeness deals from teams across the nation.
The chain said it wanted to sign offensive line groups, rather than individual athletes, and is now working with players from LSU, Oklahoma, Miami, Georgia Tech, and Texas A&M.
"For decades, the physical play, blue-collar mentality and on-field leadership of the offensive lineman has shined, but national praise and attention for these crucial players has all-too-often been overlooked," Bruce Skala said in a press release. We want to celebrate the student-athletes who play a pivotal role in making college football so exciting and give them their fair share of the spotlight.
Some of the names that have signed include McKade Mettauer, Andrew Raym and Wanya Morris from Oklahoma, as well as other names from LSU and Missouri.
The players visiting Hooters locations, starring in social media campaigns for the company and encouraging fans to utilize the restaurant for tailgate and viewing parties will be part of the NIL partnership.
Quick said it was an honor to have Hooters promote the big guys up front and advocate for the work of offensive linemen. "Like an offensive line, Hooters is all about camaraderie and having a good time, and I think I speak for all linemen when I say we are excited to partner with a restaurant we already love and throw down some wings."
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