MoviePass, the movie theater ticket subscription startup that had a rapid rise and fall, will launch in a new form on Labor Day.
Insider reported in November that MoviePass was bought back by its co-owner after its parent company went bankrupt. Spikes and his team have been working on a new look for the service.
It will be open for five days on a first come, first serve basis. MoviePass doesn't require an email address or a zip code to sign up. The first group of users will be notified on Labor Day and given three price tiers to choose from.
General pricing will be $10, $20, or $30 a month for users in the home market. A number of credits will be given to the user for each movie they see. The unlimited option will not be available during the trial version.
MoviePass will give 10 friend invites to users who make the cut for the trial.
MoviePass has partnerships with 25% of theaters in the United States. The MoviePass card can be used at any theater box office that accepts Mastercard, and can be ordered through the app.
MoviePass is going to use a black card. The first look at the card was given to Insider.
MoviePass allows people to see a certain number of movies each month for a fee. The company was bought by a New York company.
MoviePass launched a $10 a month subscription price to see a movie a day under the leadership of new CEOMitch Lowe. The number of subscriptions went from 20,000 to 100,000 in a day. MoviePass had over three million subscribers in less than a year.
MoviePass blew through hundreds of millions of dollars, and Spikes was fired after he raised concerns about the sustainable nature of the price point.
The FTC and the California district attorneys have settlements with the two men.
A documentary on the rise and fall of MoviePass based on award-winning reporting by Insider is in the works.
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