Tinder is losing some momentum and Gen Z could be why

The biggest dating app in the world is losing ground because of the habits of younger people.

One of the main conclusions from a Friday Financial Times report is that. According to market research conducted by the app data firm data.ai, there was a 5 percent decline in the number of downloads of the dating app in 2011. New user sign-ups haven't returned to pre-pandemic levels, according to Gary Swidler.

Gen Z may be to blame for the app's slow fall from grace, as reported by the Financial Times. It had tens of millions more downloads than second place Bumble last year, but one of those apps is losing steam while the other is gaining it. Just a few weeks ago, the company's former CEO left.

Swidler said that attracting younger users would be key to rebound.

Efforts to attract new users haven't helped matters. Plans for an in-app "Tinder Coins" currency and scaled down efforts at creating dating spaces in the metaverse were put on hold. Maybe Gen Z doesn't like the idea of dating with a virtual reality headset on.

It stands to reason that the app would eventually lose some of its popularity. As the internet becomes the domain of a younger generation with different expectations and standards, it makes sense for them to look elsewhere to make connections.

When it was new, we will just go feel old in the corner. Don't worry.