SPFL clubs announced a plan to double their income to £50 million. There is an opportunity to show why the product is better.
There are some cuts for matchday four of the new season.
The Edinburgh festival isn't important. Easter Road is the place to go for daring theatre, overblown drama, and a chance of some slapstick.
In Saturday's early kick-off against Hibs, the stage is set for Rangers.
The away leg of the play-off with PSV - a tie delicately poised at 2-2 - is on the horizon, but Giovanni van Bronckhorst must first try to focus on more mundane domestic duties.
Rangers' do-or-die Dutch mission would be ideal if they maintained their flawless start to the season.
It was curious to see Morelos on the bench for the entire game against PSV, so will he be given a chance to get back to his best?
He is fond of scoring against Hibs, having netted nine in 17 meetings, and the Leith side have proved hospitable, failing to win any of Rangers' last 20 top flight visits.
There is a chink of hope for the Edinburgh side despite the fact that Rangers have won six in a row against them.
Hibs destroyed Rangers with a first-half hat-trick from Martin Boyle in a League Cup semi-final victory last season.
After scoring his last two goals for the club before he left for Saudi Arabia, the rapid Australia winger is back in green and white and showed he still enjoys the big occasion by snatching a last-ditch derby equalization against Hearts.
Hibs scored a 90th-minute winner on opening day and then conceded four minutes from the end to lose at Livingston. The Easter Road audience is going to get a lot of edge-the-seat stuff.
The Pittodrie club is going to be a hive of activity on Saturday. The fans of the Dons elevated Andrew Considine to hero status after he won the League Cup and Scotland recognition.
The summer exit of Considine was messy. The defender was cut loose as the new manager began to clear the decks for his Reds revolution.
Aberdeen were thrown under the bus by the leaking of their contract offer, while Considine admitted the departure left him in misery.
Don't expect a warm embrace when the pair come face to face at McDiarmid Park, where Considine would love to put one over the Irishman.
After a summer of change, Considine will find it hard to find a place in the Aberdeen side.
Aberdeen's away record is in dire need of improvement after they took three points from 9 on offer. In their last 19 road trips, the Pittodrie club has only won a league game. The good news is that the victory was in Perth.
A top-six finish was achieved at Ross County last season thanks to the midas touch of Malky Mackay.
It took them a while to get going, with a 10-game winless start, and County are still waiting for their first point of the season.
It's six straight league defeats for Mackay, who is having to change his forward line after losing two key men.
With matches against Celtic and Hearts out of the way, County's season is about to get under way with a match against McInnes' team.
Killie have suffered back-to-back defeats to Rangers and Celtic and have taken one point. It would be a great tonic to keep County pointless.