It seemed like a serious effort for the company to expand its hardware efforts since it was once in a unique spot with its other piece of hardware. The recently debut selfie drone, the Pixy, is no longer being developed by the company.
According to the Wall Street Journal, the company is scrapping its drones four months after they're launched. The Wall Street Journal reports that, from those closest to the situation, Snap has canceled its flying selfie drone due to adjustments made in the wake of the economic downturn.
During a simple Q&A meeting, Evan Spiegel broke the news to staff about the canceled development of the Pixy drones. The effort to halt further development of the project is part of a larger reorganization of company resources.
When the company was contacted for a statement, they didn't comment.
The Pixy selfie drones are an affordable and accessible option for frequentSnapchatters who want to record their selfies. It was able to fly around, keep up with the subject in question, and send that video directly to the ephemeral messaging service. There is a 12MP camera and videos can be recorded at a resolution of over 2K. The drones in the videos were hovering over your hand, recording, and then dropping into your palm.
The Director Mode on the app would allow users to get more creative when editing videos. The mode brings new capture and editing tools to the app, which users could use to apply to videos captured with the drones.
The economy has had a negative effect on companies' hardware plans as evidenced by the decision of Meta to shift its portal devices to enterprise products.
You can still buy a Pixy drone from snap. Supplies last for $2499.99, so this will be the case.
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