Dan Price paid a minimum salary of $70,000 and criticized corporate greed. His behavior was enabled by the adulation.

Karen Weise

Many people learn about Dan Price through social media posts that celebrate his progressive politics.

When Mr. Price told his employees that he was raising their minimum pay to $70,000, he became the head of a 120-person payment processing company. The New York Times covered his announcement. The magazine did a photo shoot He was on the show and at the festival.

By the time Ms. Margis found him, his reputation had grown even more. His role as a C.E.O. was well received by a wide audience. His posts were liked hundreds of millions of times. On her daytime talk show he joked with her. He introduced Andrew to a group of people. The one moral CEO in America is Robert Reich.

Mr. Price was a young, handsome executive who spoke to her in a way she hadn't heard before; a real live influencer on social media who criticized the excesses and arrogance of other business leaders He said the right things on social media. Mental health is discussed. It's about women.

Mr Price messaged Ms Margis after she liked one of his posts.

Ms. Margis, who was 27 at the time, replied to the message after friends in a group chat shared a message from him.

She said she was wonderful.

ImageKacie Margis, a model and artist, met Dan Price, the chief executive of Gravity Payments, through social media.
Kacie Margis, a model and artist, met Dan Price, the chief executive of Gravity Payments, through social media.Credit...Elizabeth Weinberg for The New York Times
Kacie Margis, a model and artist, met Dan Price, the chief executive of Gravity Payments, through social media.

They were talking a lot soon. Mr. Price took her to Seattle. Three months later, an accusation of rape was made against a man.

The police in Palm Springs recommended a charge of rape of a drugged victim for Ms. Margis. Mr Price was charged with assault in Seattle.

After answering questions from The New York Times, Mr. Price resigned as CEO of his company. He wrote that he had become a distraction and needed to fight false allegations.

Ms. Margis didn't see the warnings about Mr. Price. Many of the top results when she searched for "Dan Price" were his own social media accounts. Buried was the reason that his story about the pay raise had holes and that his former wife had accused him of domestic violence.

The attention waned overnight.

Mr. Price used social media to find an alternative to obscurity. His online persona grew back as a result of his social media use. The bad news faded as soon as it appeared. Being canceled was not the same as being canceled. As social media can ruin someone, so can it bury a troubled past.

Interviews with more than 50 people, documents and police reports show that Mr. Price has been the target of abuse in his personal life and hostile behavior at his company. He pursued women online who said he hurt them. A group of women spoke to The New York Times about their encounters with Mr. Price.

Ryan Pirkle, who ran marketing for Mr. Price, said that social allows him to control the narrative.

In his statement to The Times, Mr. Price said he had never physically or sexually abused anyone.

Mr. Price said that descriptions of him as a toxic boss were incorrect. He believes he is achieving his goal of makingGravity an outstanding place to work.

The magazine was published in November of 2015.

That's it.

The first time I met Mr. Price was in the fall of 2015. Gravity's business was obscure and he made a few million dollars a year in profits, but job applications and customers flooded in.

The story Mr. Price was telling in public didn't add up. Mr. Price told the media that his brother sued him after the wage increase because he wanted to reduce their profits. The $70,000 wage announcement was made after the lawsuit was filed.

ImageKristie Colón, Mr. Price’s former wife, detailed abusive behavior in a TEDx talk in October 2015.
Kristie Colón, Mr. Price’s former wife, detailed abusive behavior in a TEDx talk in October 2015.Credit...Dylan Wilson for The New York Times
Kristie Colón, Mr. Price’s former wife, detailed abusive behavior in a TEDx talk in October 2015.

Mr. Price said his divorce several years ago was painless. His former wife gave a talk about their relationship being abusive.

Ms. Coln said that he grabbed her and shook her after she ignored him. He punched me in the stomach and hit me in the face. She said she locked herself in a car because she was afraid he would body-slam her into the ground or waterboard her in the bathroom.

VideoVideo player loading
An excerpt from Ms. Colón’s TEDx talk, which was hosted by the University of Kentucky. The video was ultimately not broadcast.

Mr. Price said those things never happened.

The video was kept private. The University of Kentucky hosted the TEDx talk after Mr. Price contacted them to say the presentation could be defaming. The video was not posted by the university. Mr. Price denied that he told Mr. Pirkle to go to the university. He regretted his role in preventing the video from being made public.

The reaction was instantaneous when the article was published. A $500,000 book contract was lost by Mr. Price, who was also dropped by WMEA.

He was gone as soon as he rose.

Mr. Price told his staff that he had protected Ms. Coln. She was young and emotional, according to him. He said that she was acting crazy during a time when she had a lot of trouble. It's not right for me to restrain her.

His staff compiled a long list of perceived threats, including his former wife, brother and me. The dossier was not Mr. Price's idea, according to him. A judge found that he did not pay himself more than their shareholder contracts allowed after he won the court fight.

Mr. Price came back to the spotlight in 2016 after his employees surprised him with a blue car. He cried and asked, "Are you kidding me?"

Matt Dho, who worked in the marketing department for four years, confirmed that it was his idea. Mr. Price said that was not true and that the idea that some people were trying to soil the memory was very upsetting.

One of Mr. Price's senior lieutenants made the suggestion in a small meeting and told her to take credit.

The stunt was covered by the mainstream press.

A few of Mr. Price's employees were invited to watch a documentary about the attempted comeback of Anthony Weiner, the New York politician caught sending sexually explicit photos to young female supporters. Several people present said that Mr. Price reclined in bed while his staff sat on the bedroom floor. He wanted to know what they learned about how to drown out bad news.

The man who was there said that he was obsessed with the idea of becoming famous.

ImageRyan Pirkle, who spent almost seven years running marketing at Gravity Payments.
Ryan Pirkle, who spent almost seven years running marketing at Gravity Payments.Credit...Jovelle Tamayo for The New York Times
Ryan Pirkle, who spent almost seven years running marketing at Gravity Payments.
ImageMatt Dho, who worked in Gravity’s marketing department for four years.
Matt Dho, who worked in Gravity’s marketing department for four years.Credit...Jessica Pons for The New York Times
Matt Dho, who worked in Gravity’s marketing department for four years.

Mr. Price decided to use social media to control his message. His following grew because of his posts about out-of-control C.E.O. pay.

America's best boss was returning by 2019. He was profiled by Nick Kristof in the New York Times Opinion section.

Most of Mr. Price's posts were written by someone else. A former reporter for The Seattle Times resigned after sending explicit messages to a female reporter.

Bobby Powers is the former head of human resources at Gravity. Mr. Rosenberg wouldn't say anything.

Mr. Price said that he used social media to communicate with customers and employees and that he shared the company's story to inspire others.

Mr. Price told CBS that he was happy after seeing the wage increase. There is a lot of that going around according to the CBS correspondent.

In December of 2019.

That's it.

Dan Price was the boss. The image that attracted his female followers was a mirage according to many of his former employees.

"You didn't know which Dan you were going to get," said Bennett, who worked atGravity for 13 years. They said Mr. Price was unpredictable. He snapped due to small incidents.

The environment at Gravity was so bad that Jen's doctor recommended she quit for her own physical and mental well-being. She is a director of engineering at Redfin.

It was hard to leave the company because of Mr. Price's profile.

Korinne Ward, who spent almost five years in company leadership, said that it felt like a part of them was giving up on the project.

Mr. Price told me to speak with nine Gravity employees. Most said they didn't know him well, enjoyed their work at the company, and that he was a boss who took feedback that he could be too aggressive.

Liked more than one hundred thousand times.

That's it.

Ms. Margis and Mr. Price met in Palm Springs. Mr. Price often used his phone while hiking along the creek. A message celebrating the sixth anniversary of the wage increase got 180,000 likes and was shared by other media.

She said that Mr. Price demanded that Ms. Margis leave their room. She protested but he insisted.

One friend said to drop hi.

Another said it was a no from him.

She remembered that Mr. Price kissed her by the pool. She didn't like him. She wasn't a good listener and didn't understand him. She recalled that he said it was difficult being him in the world because of his intelligence.

Interviews with Ms. Margis, a police report, messages with friends, and interviews with three people she spoke with after the incident were all part of this account.

Since being at the mass shooting at a Las Vegas music festival, Ms. Margis has taken cannabis to help her sleep. Mr. Price went back to try to have sex.

She would tell the police that she had just taken a snack and was going to sleep. In the morning, we will discuss this.

She told the police that he penetrated her as she slept. He would kill her if she tried to stop him.

She walked to the bathroom after he finished and confronted him.

She asked the police if she had just been raped. She stated that he denied it.

She told a friend that she was shaking so bad and couldn't speak that he looked her dead in the eyes.

She said that she had semen inside her. He said just the tip of his penis, after he said that he was just using his fingers.

She said she knew what he had done.

According to the police report, Mr. Price claimed that no one would believe Ms. Coln if she said she had been abused.

The manager told the police that Mr. Price left his girlfriend alone in the hotel room because he wanted to make sure she didn't fall asleep.

The cannabis wore off and Ms. Margis left. She was ready to fight the next day.

She asked her friends to be witnesses. She filed a police report after saving her undergarments. She called her mother, who was waiting in the parking lot. One of the small comfort gifts the hospital gives survivors is a heart-shaped stone with a single word etched on it.

I liked 179,000 times.

That's it.

Ms. Coln got a message when she was on the photo sharing site. Ms. Margis wrote that she was reaching out and hoping the situation wouldn't get out of hand.

She said that Mr. Price had raped her and that she believed Ms. Coln.

Ms. Coln had heard from other women that they had bad experiences with Mr. Price.

Ms. Coln moved across the country to find a new home. Even her own therapist told her that escaping Mr. Price was impossible.

Ms. Margis contemplated telling her story in public. She wrote that she wanted to do everything she could to make sure he didn't harm another woman.

Ms. Coln was able to connect Ms. Margis to a man named Doug Forbes. Mr. Forbes wanted to make an uplifting documentary about Mr. Price, but instead he focused on what he said was fraud. The company defended its practices in a post.

Mr. Forbes tried to get more than 30 news organizations to run his posts, but they all refused.

If someone searched the right terms, he'd show up. He heard from Ms. Margis and made a version of her account public.

Mr. Price said that he believed Mr. Forbes was funded by someone else. Mr. Forbes said the claim was not true.

Several women were introduced to each other by Mr. Forbes after reading the post based on Ms Margis's experience. The informal community of women that Mr. Forbes helped create contacted me. There were more females. More than a dozen predatory behaviors were described.

Mr. Price messaged Serena Jowers after she liked some of his posts on social media. He pulled up videos on Pornhub to show her what he liked. He forced her to have sex after she resisted watching pornography. He held his phone as she realized he only had one hand. He was using a recorder.

Ms. Jowers yelled at him and ran. She told him that the filming made her feel like she wasn't in control of her body. She said she wanted you to remove any video or pictures you took.

He immediately sent a text saying he would do that. Two of the women he messaged on social media told me that Mr. Price secretly filmed them.

Mr. Price invited beautiful young women he met on social media to join him on his yacht, where she felt expected to entertain them, according to one girlfriend.

She said she was tired of being the head of the harem.

He had sex with her in the middle of the night three times.

She said Mr. Price put a pulse monitor on her finger during the argument. He said that he could make good decisions because his heart rate never went up. He said that she was irrational.

A friend of hers was on a plane to help her get things from Mr. Price's house and yacht after she told her friend.

Liked over one hundred thousand times.

That's it.

Mr. Forbes told employees about the Palm Springs incident. The news made people angry.

Dan Ludwig, who worked there for a year and a half, said that the company was supposed to hold itself to higher standards.

Mr. Price took a sabbatical in the fall of 2021. Mr. Price said at the company meeting that he was ready to come back.

Mr. Price met a female artist on social media.

He said he admires her adventurous spirit. You are so hot, I think. They talked. Ms. Hayne said that she had just finished college. He said, "Here's my morning so far"

Ms. Hayne brushed off Mr. Price's proposal. He tried again a short time later.

ImageShelby Hayne filed a complaint with the Seattle police after her encounter with Mr. Price.
Shelby Hayne filed a complaint with the Seattle police after her encounter with Mr. Price.Credit...Jovelle Tamayo for The New York Times
Shelby Hayne filed a complaint with the Seattle police after her encounter with Mr. Price.

She wondered if Mr. Forbes was just some person with a vendetta after reading his post.

She hoped that Mr. Price would help her integrate activism into her art. She and her boyfriend decided it was worth it to meet him.

In December, Mr. Price received a letter from Ms. Hayne praising him.

She said they had dinner at a restaurant in Seattle where they talked politics. Interviews, a police report and text messages detail what transpired next.

After the restaurant closed, Mr. Price suggested they stay in his car as she downloaded her app again.

She told the police that he tried to kiss her and grab her throat.

She said that he didn't let go of her throat immediately.

He changed after she rejected him.

Ms Hayne pretended to be her brother and asked her boyfriend to get her. Mr. Price drove her to a park ride.

She was afraid because he was very drunk.

She sent a text to herboyfriend.

She told the police that Mr. Price ran up to the top floor of the parking lot and pulled into a spot. The police report said that he grabbed her throat again after he kissed her.

She would text a friend that day.

And then he left. He told Ms. Hayne that he was too drunk to drive.

She jumped in and pointed her fingers forward as her boyfriend pulled up.

Mr. Forbes remembered what she said. Ms. Hayne shared her story with him. Mr. Forbes connected her to other women.

Steve Hayne told me that he told his daughter to call the police.

Ms. Hayne is not the only one who described Mr. Price. Danni Askini remembered her first date with Mr. Price ten years ago when they met on OkCupid. They entered through the garage after he walked her back to her apartment. He pushed her against a wall when she didn't invite him upstairs.

She said that he grabbed her neck and tried to choke her. She said that he put his hands down the back of her skirt and attacked her before she could get rid of him.

He tried to laugh it off. She said he thought this was what girls like.

He is the poster child for politics that she cares about.

That's it.

Mr. Price has gained hundreds of thousands of followers online.

The Palm Springs police department recommended a charge of rape of a drugged victim on Monday. The prosecutors have to make a decision.

Ms. Margis didn't want to accuse him publicly. There were threats made against her after she appeared in a video about the Las Vegas shooting. She worried that people would say she asked for what she didn't want.

Prosecutors in Seattle charged Mr. Price in the case of Ms. Hayne.

Three charges were brought against him by the city. The case was reported by the Seattle Times in April.

The prosecutor told Ms. Hayne that the charges might be dropped because of flirtatious messages she exchanged with Mr. Price on social media. A stern letter was written by her father, a lawyer, and Mr. Forbes encouraged women to share their stories with the prosecutor. The prosecutor's office didn't say anything.

Mr. Price's long hair looked a little damp on the video conference. The charge of assault with sexual motivation was dropped by the prosecutor but he proceeded with reckless driving and assault.

The judge issued a non-harassment order for Mr. Price until his trial in October.

Mr. Price told The Times that he was looking forward to presenting his defense and proving his innocence.

In mid-July, he started again on the social media platform. He had 500,000 likes in his first week back.