It looks like streaming ruled monthly TV viewing for the first time ever

Image: Comcast

According to a report from The Wall Street Journal, more people watched a streaming service on TV last month. This is the first time that streaming services have accounted for the largest portion of viewing habits.

According to the report, cable made up 34.4% of people's watch time, while streaming services made up 34%. Television made up 21.6% of the total. Streaming had the biggest piece of the pie, despite traditional TV services still beating it.

Image: Nielsen

There weren't as many sports being broadcasted at this time of year, which is one of the reasons fewer people were watching cable. While that won't be the case later in the year, streaming providers have been slowly acquiring the rights to show games. Baseball and football are being streamed by Apple and Amazon, and Disney is looking into the idea of streaming the sports network. Sports fans face an expensive, confusing mess when trying to figure out how to watch games.

July was one of the best months for the amount of time people spent watching streaming services according to the report.

At a time when many streaming services are going through or considering big changes, this milestone comes at a good time. The company is looking to introduce an ad-supported tier. The prices for many streaming services have gone up in the last few months.

It is similar to how some cable packages offer hundreds of channels. According to Neilsen's data, the 8 percent share of the market was overtaken by an "other" category that made up 10 percent of the market The other streaming services were basically anything that wasn't Disney, Disney Plus, or Prime Video.