A web page that seems to have what we are looking for but doesn't live up to our expectations is frustrating. The content may not have the information you are looking for, or it may not seem like it was created by a person.
We try to make the pages we show on Search as useful as possible. Last year we launched thousands of updates to Search based on hundreds of thousands of quality tests.
People don't find content helpful if it seems like it was designed to get people to click on it. A series of improvements to Search will be rolled out next week for English users around the world. An update will be given to the work related to ranking better quality product review content over the past year. These launches are part of a larger effort to make it easier to find authentic and useful content in Search.
Search is constantly updated to make sure we are helping you find high quality content. We'll launch a helpful content update next week to address content that seems to have been created for ranking well in search engines rather than to help or inform people. This ranking update will help make sure that unoriginal, low quality content doesn't rank highly in Search, and our testing has found it will improve results related to online education, as well as arts and entertainment, shopping and tech related content.
If you search for information about a new movie, you may have already seen articles that aggregated reviews from other sites. If you are expecting to read a new thing, this isn't very helpful. You're more likely to read something you've never seen before with this update.
We will continue to improve our systems over time. If you are a content creator, you can learn more about today's update.
Product reviews can help you decide on something to buy. We started a series of updates last year to show more helpful, in-depth reviews.
In the coming weeks, we'll roll out another update to make it easier to find high-quality, original reviews. We want you to find the most useful information when you are researching a purchase on the web.
We hope these updates will help you understand Search better. It will be easier to find original content by and for real people in the months to come, thanks to this work.
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