The technology team is led by Liv McMahon.

EA logo against background of a football pitchImage source, Getty Images

Electronic Arts (EA) has admitted to scoring a pretty spectacular own goal after mistakenly pricing its Fifa 23 Ultimate Edition on India'sEpic Games store.

The game was pre-ordered by a lot of people after it was discounted online.

The publisher will honor the bargain pre- purchases.

It will be the last game in the series.

It was announced earlier this year that the sports division will no longer make games with the brand. Football video games will continue to be made by the publisher, but will be under a new banner.

Licensing costs were cited as one of the reasons behind the publisher's decision to end the 29-year partnership between the two companies. The world's largest game publisher said it would release its own games.

The arrival of women's teams in the latest version has helped to generate excitement for the upcoming release.

Extras such as tradeable player items, extra points, and access before the official launch are included in the price of the Ultimate Edition.

The Standard Edition of the 2023 version costs 3,499 rupee in India.

Fans around the world were told that the game could be purchased for just 5p from the India store of the game's publisher.

After the error was fixed, buyers who had snapped up copies were left with no worries.

The sales will be honoured, according to the email sent by the two companies.

It was a mistake by the team from the sports company.

After the official launch of the game, it was revealed that 9.1 million people had joined the game and over 500 million matches had been played.

  • Gaming
  • India
  • Electronic Arts