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165386067 story The Japanese government has been hit in the pocket by an unusual problem -- its young people aren't drinking enough. From a report:
Since the pandemic began, bars and other premises selling alcohol have been hit hard by Covid-19 restrictions, causing sales -- and liquor tax revenues -- to plummet in the world's third-largest economy. The government's solution? Launch a contest to find new ways to encourage young people to drink more. The "Sake Viva!" campaign, overseen by the National Tax Agency, invites participants to submit ideas on how to "stimulate demand among young people" for alcohol through new services, promotional methods, products, designs and even sales techniques using artificial intelligence or the metaverse, according to the official competition website. According to the website, demographic changes such as the declining birthrate and aging population, as well as the impact of Covid-19, have led to the decline of the domestic alcoholic beverage market. There are promotional ideas for all types of alcohol in the contest. The final tournament will take place in Tokyo in November. The winner will be supported by the tax office.
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