In July, streaming platforms captured a record 34.8% of all television views, the first time that has happened since the company started tracking it.

Premiere Of Netflix's ″Stranger Things″ Season 3 - Arrivals

The premiere of the third season of "Stranger Things" will be held in Santa Monica, California.

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The surge in streaming was driven by high-profile releases last month.

In July, broadcast captured 21.6% of television viewing, a decrease of 9.8% compared to the same month last year, while cable took a 34.4% share, a decrease of 8.9%.

The NHL and NBA playoffs aired in July last year compared to June this year.

The hit show "Stranger Things", which racked up 18 billion viewing minutes last month, drove the largest share of streaming for the company.

A new season of Only Murders In The Building and the premiere of the new series The Bear contributed to a new record for the platform.

The new series The Terminal List and new episodes of The Boys took more than 8 billion viewing minutes in July and gave Amazon a 3% share of streaming.

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Fuhrer told Forbes that broadcast and cable will likely see some rebound this fall, as college sports and the NFL season start up and attract a higher share of viewers.

Key Background

Last month was the first time that streaming surpassed cable television as the most watched show in the country. In the month of July, streaming's share of television was at a new record high. The audience figures for major streaming services were tracked by the company in 2020.

People watched more than five billion minutes of the show in a week.

The number of viewers who watched 7 billion minutes of the show in a single week.

The amount of money you have to pay for streaming services has gone up.