Tineco has been making hair dryers and vacuums for a long time. I wonder if there is any device in our house that is safe from the internet-of-everything wave, because the next product from the company is a $339 toast maker that connects to your wi-fi network and can toast your toast with science and precision. When I get a PR pitch for a company, I don't think it's a good sign, but I think a certain account will have a field day with it.

The Toasty One will be on sale in September. To show how much it means to business in the universe of perfect toast, the company was able to trademark part of its tech.

You can adjust the toast for each slot because two slices don't have to be the same. This means you don't have to worry about who goes first, as two people can have their ideal toast cooking away at the same time. It's possible to save up to 10 toasting preferences, so the whole family can get their desired toast at the touch of a button.

In a world where $35 buys a two-slice Toaster with more than 7,000 customer ratings and 4.5 stars on Amazon, it's hard to understand why. It isn't going to memorize the 10 preferences of everyone in your polycule, but a $1 Sharpie and initials on the toast is a tried and tested method for such preferences.

I don't like the fact that app-enabled kitchen appliances add a layer of complexity that is unnecessary for most people. Is it possible to get a coffee machine to make a cup of coffee before you go to sleep? It's definitely true. Is toast still a possibility? I have friends who have been using the same appliance for 15 years or more and they will probably buy a new one. That's right, because it's a f---ing toasting device.

As an aside, it seems that the general consensus of the usable active life of aToaster is six to eight years, so perhaps that particularToaster is the LittleToaster that Could, but still.

I have a couple of questions for you.

  1. Are there any devices on your Wi-Fi network right now that are 15 years old?
  2. Do you expect any of the devices currently on your Wi-Fi network to still be around 15 years from now?

The answer to both questions will be no for most of you. Electronics that are bolted to the side of a device that produces a lot of heat aren't made to last that long. Even though the core use case for the product doesn't work, technologies move on.

We end up buying devices that aren't as smart as they should be. It doesn't just mean more garbage in landfills, but garbage that has a bunch of electronics in it, which is difficult to separate, and adds more complexity to the recycling process.

I think the toast is the best thing since sliced bread, but I would like to think about the climate as well.