Decoldest Crawford needed to find the right fit to take advantage of his unique name.
The name, image and likeness of the company came in.
A commercial created by a heating and cooling company in Lincoln, Nebraska has become one of the most popular NIL collaborations so far. There has been a flurry of engagement and response for the commercial that has over 5 million views on social media.
You wanted it, so here it is! @Yrncold knows who to call if you want your AC the coldest this summer! pic.twitter.com/MhJQ5ygNdy
— SOS Heating & Cooling (@SOSHVACOmaha) August 12, 2022
The response to the video has been overwhelming for the local company. $105,000 is the amount of earned advertising to the company.
Jake Wasikowski said that he had a good feeling that he was onto something good. I had a hunch that people would like the commercial.
Crawford originally committed to LSU, but changed his mind and signed with the Cornhuskers. Wasikowski and Jon Stuehm knew they had a chance to create a partnership with a football player with the name Decoldest.
"Nil wasn't something we had planned on doing or getting into, but it just happened to be the right situation at the right time." If Decoldest is an All-American, we want him to be a part of it and our spokesman.
The creative process for the commercial was put on hold due to business picking up. The camp for Nebraska football players was fast approaching, so they needed to put together a commercial quickly.
After pushing the button to publish the video, the company sat back and watched as the numbers grew.
It's amazing." We didn't think it would be that big, but it took off and the numbers kept going. We can't run a summer ad for four months because of the winter season.
Crawford signed a one-year contract that will be reviewed by Crawford at the end of the year. Even if he has a good career, gets injured or never plays, the company wants to stick with him because of the perfect match they have created.
The company said they have seen an increase in calls and noticed a number of five-star reviews on the internet.
It has been great for branding so far and we've enjoyed seeing people like what we made. "That always helps the business, so we'll see how it turned out in terms of actual return on investment, but everybody we know that knows anything involving sports has been contacting us and saying how cool it is to see our commercial."
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