The announcement of Adam Neumann's new venture was long on hype and short on details.
According to Forbes, the company, Flow, plans to launch a digital wallet that can hold a variety of currencies, including the U.S. dollars.
Davidson Goldin said that the digital wallet cannot be used to make rental payments for Flow-managed apartments, but can be used for outside purchases.
Goldin confirmed Flow's plans for a wallet after Forbes learned about recruitment efforts for the company, where a recruiter was promoting a role at a "ground breaking venture that will be one of the largest implementations of block chain in the economy."
Adam is building a next generation multi-family property management system with a proprietary payment system, according to a message sent to a potential product manager candidate.
The job description should not have been distributed, according to Goldin. Robert Gade, an employee of Coda Recruitment, was interviewed by him. Gade said the job description he put out was not accurate to what he was looking for. I made a mistake and didn't tell the truth.
Instead, Goldin provided Forbes with another product manager job description that didn't mention any of the above, but did say that the new hire would have to analyze the technology in the multifamily industry.
According to Goldin, Flow wouldn't be receiving payments for rental of its apartments, nor would it be one of the largest implementations of a new technology. The status of vendor relationships with the media is not discussed.
Neumann's ambitions in the residential real estate space have been brought into sharper focus by the news of a digital wallet Neumann was ousted as CEO of WeWork after raising $20 billion and failing to take the company public.
Chris Hill, WeWork's former chief product officer and Neumann's brother-in-law, is the president and COO of FOL Management. FOL is looking for web3 engineers with previous experience with one or several open L1 and L2 ledgers, who will help redefine the economic experience of renters.
Neumann co-founding a startup called Flowcarbon, which recently raised $70 million in a funding round. The token sale was delayed due to poor market conditions.
Flow is being backed by a venture capital firm because it is seen as a direct strike at the current housing crisis, one driven by our country.
He wrote that you can pay rent for decades and still own zero equity, but he didn't say what the business purpose was. The person declined to say anything.