Ahead of the November elections, TikTok has a strategy for fighting election misinformation. The Elections Center is an in-app feature that connects users with voting resources and information about their local races. There will be a link to the Elections Center on all content related to the elections, as well as all videos from candidates, political parties and official government accounts.
Third-party fact checkers will continue to work with the company to debunk false claims. The Elections Center will show videos with claims that are found to be false.
Eric Han, the company's head of US safety, says the company has built on learnings from 2020. TikTok is stepping up its outreach to creators in order to make sure they understand the company's ban on political ads also applies to branded content.
It has been a challenge for TikTok. Many creators with financial ties to political candidates and organizations were able to easily avoid detection on the app. Han told reporters that the company is facing a challenge.
The company is making educational videos for creators and agencies to better inform them of TikTok's rules. The company is working on improving its ability to detect such content, both by monitoring third-party reports, and with internal teams that are looking for signals where we should be investigating.
The other social platforms are getting ready for the fall. Last week, it was announced that it was restarting its civic integrity policy. Meta said it will repeat many of the steps it took before the 2020 presidential election in order to counter misinformation during the upcoming mid-terms.
The rapid growth of TikTok and its parent company ByteDance have come under scrutiny. The company said it would be auditing its moderation practices.
Han said that their moderation models will be regularly checked by Oracle. As well as the content that is moderated and reviewed by humans, there will be regular audits.
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