Sony seems to be making a shift to marketing its video game arm as a hybrid console-PC company with the recent releases of God of War and Horizon Zero Dawn. Newly datamined files point to a PS4 game launcher, which could mean the company wants to get into the computer market.
Dataminers found files that referred to a "PlayStation PC Launcher" in the latest Spider-Man game, according to VGC. Gizmodo has not been able to verify the files that the publication has confirmed. There are clues coming out of a web that show the company may allow users to link their PSN accounts to their PC games.
It is not known if Sony will make its games exclusive to that platform or if it will create its own PC store page. We hope that the company will learn from the failures of others, because users absolutely love loading up a game on Steam or the Epic Store, only to have that point to another, slow game. Sony has more ground to cover than the other companies. Microsoft has an advantage over Sony with its account integration.
There is an audience for Sony exclusive games in the PC market, and the company is making its ambitions clear with its own website. God of War was the top selling film on the platform. In just two months, the former sold over one million units, according to the company. The latter has sold over two million copies over the past eighteen months. Sales of Sony's PC titles are expected to top $300 million this year. Half of the company's game library can be found on PC.
According to concurrent players, Spider-Man Remastered is already a big hit, with around 66,000 players playing during peak play time on Sunday.
The number of Sony-exclusive games re-released on PC is less than it's competitors, with only six first-party games available on both Steam and the Epic Store. It is possible that Sony could add some depth to a PC launcher by integrating Playstation Plus' Game Pass-like features into it.
It may be a way for the company that has been hard pressed to meet demand to actually create buzz for its exclusive content. The company wants to quickly increase production this year, but will still make its games more accessible by moving to PC ports.
Executives say that expanding onto PC will give them access to a much larger group of players. No, noduh. It is odd how long Sony has resisted allowing PC gaming access. Maybe that is because of how entrenched Microsoft is in the PC market. The cost of making games has gone up, but the ease of making exclusive games for non-console owners has grown, according to Jim Ryan, Sony Interactive's CEO.