In order to get people more engaged with the platform, they are using another method. Some users in Vietnam are recording a response to the song. The clip will be part of a show.
The prompt can be used to create a voice response in one go or piecemeal with shorter clips. Background music can be added. Before posting their episode, they will be able to link to the playlists.
It didn't reveal how it will moderate the recordings, but it did confirm that it is running a test. It's possible that this will lead to people dabbling in audio creation for the first time, but it's also possible that they won't want to hit the record button.
There is an in-app option to record a podcasts. In a trial that took place in New Zealand, it published episodes of a show on the internet. It seems like a smart way for the company to take advantage of their friends on the platform, as a recommendation from a friend is more effective than a suggestion from the platform. It doesn't make sense to record a response to offer a recommendation.
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