The end of Dodge's gas-powered Challenger and Charger muscle cars at the end of next year marks the end of an era for the brand as it transitions to electric vehicles.
The Charger and Challenger have been stalwarts for Dodge and popular for a new generation of gearheads since being resurrected in the late 2000s.
The two-door Challenger struck a cord of nostalgia with buyers thanks to its retro-inspired styling, while the four-door Charger has achieved notable sales milestone despite consumers flocking from sedans to SUVs in recent years.
Dodge has been able to juice profits from the vehicles, which have starting prices ranging from the low-$30,000s to nearly $90,000 for its notorious Hellcat models.
They found a way to get to the root of the muscle car. The cars were able to hold onto that essence. The transition to electric is aided by the clear expression of what they aresupposed to be.
There is a chance that the Charger and Challenger names could be used for future electric vehicles. He believes that the new golden age of muscle cars will be saved if hybrid vehicles with less powerful engines or all-electric models are included in the mix.
Kuniskis has been warning about the end of gas-powered muscle cars for a long time. The Dodge parent company has the worst fuel economy and carbon emissions in the U.S.
Dodge rolled out Hellcat models and other high- performance vehicles as other brands switched to smaller and more fuel efficient engines. The models helped generate attention for the brand but didn't help the automaker's carbon footprint.
The days of an iron block V-8 are over, according to the man. The performance of those vehicles isn't numbered.
Dodge CEO Tim Kuniskis speaks Aug. 13, 2021 during a media event. In the back, the Fratzog logo was used alongside Dodge’s current logo.To celebrate the end of the cars as they are today, Dodge is launching a number of special vehicles. A new dealer allocation process is one of the measures included in Dodge's plans.
The new dealer process will allow Dodge 2023 Charger and Challenger models to be allocated to lots all at once. Customers will be given a guide to find specific models at each dealership.
The process is supposed to help customers get the vehicle they want.
Kuniskis said that they wanted to make sure they celebrated the cars properly.
The Charger and Challenger are made in Canada. More than 3 million Dodge vehicles have been produced at the plant, with 1.5 million of them sold in the United States.
The company has not said what vehicles will be produced at the facilities.
There will be a 20-year run of Dodge muscle cars. We had to do this correctly.