People familiar with the plans say that Paramount Global will offer its service to Walmart members.
Walmart+ members will have access to the Paramount+ streaming service. The financial terms of the arrangement are not available.
After briefly rising as much as 4.5%, shares of Paramount retreated. The Wall Street Journal reported that an agreement had been reached.
The relationship is similar to others. Disney+ is a free add-on for T-Mobile US and other companies.
Two years ago, Walmart sold its on-demand service, Vudu, to a cable company. Amazon.com's Prime Video service is tied to its overall subscription offering, which includes free shipping and other perks.
Brendan Case assisted with the task.
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