After the seven-time Super Bowl champion announced his brief retirement from the NFL, his lawyers applied for a number of trademarks.
The applications remain pending and shed light on how Brady's team is thinking about his future after football.
They are part of a brand strategy.
According to an analysis by Gerben Law Firm, Brady has more active trademarks than any other athlete. There are active trademarks tied to the athletes' names as well as their businesses.
Josh Gerben is a trademark attorney and founder of the Gerben Law Firm in Brady. He has a brand strategy that is more evolved than the average strategy.
Brady has a wide range of interests, from health and wellbeing products to digital collectibles.
Brady has filed for rights to his name in restaurants, bars, and food delivery services. He has a lot of trademark applications for things like eyewear, clothing, skincare, bags, and water bottles.
There are also surprises. Is there a candle that smells like Brady? How about pillowcases?
Trademark lawyers often file applications to cover their bases, but it doesn't mean Brady candle line is coming any time soon.
When you reach a certain level, you begin to think about how to protect yourself in that environment. Gerben made a statement.
Brady's attempt to trademark the name "Terrific Tom" was denied by the US Patent and Trademark Office.
Brady's team applied for trademarks earlier in the athlete's career that have ties to actual products, such as the rights to his nickname "Tompa Bay" on t-shirts.
There are pending trademark applications for Brady's personal brand.
All Rights Reserved © 2024
