WhatsApp is a core communication tool for businesses seeking a direct channel to their customers' pockets, both literally and metaphorically. Many companies have turned to the messaging app as they build their businesses, something that hasn't gone unrecognized by the parent company.
Youmin Kim, a former Facebook engineer who left the social network last year to work on a new product, is the founder of Take App.
Take App is an easy way for those with little technical know-how to set up a simple website to facilitate online orders, with a shopping cart, payments, and a direct connection toWhatsApp for managing and tracking the final order
You can take the app.
The Take App service works with bakeries, grocery businesses, beauty salon, and many other businesses.
Kim explained that their selling point is that they allow merchants to keep direct chats with customers. Merchants like the idea that they can receive notifications and order details directly in the messenger.
Take App is looking to help businesses drive repeat custom by maintaining a database and sending newsletters that include special offers or company updates.
The Newsletters app can be used.
Premium features like advanced analytics, unlimited image uploads, and custom domain names are included in the Take App service.
Kim initially started Take App as a non-profit to help small restaurants in Singapore accept online orders, but he realized there was a significant opportunity to turn this into a commercial venture. Most of the businesses that use Take App are based in Singapore, Malaysia, and Indonesia.
YC invested in the company as part of a $1 million round along with Meta and an undisclosed list of angels, which was closed in June.
Charles, a Germany-based startup, recently raised $20 million to bring commerce to Europe. Kim insists that Take App is purpose-built for a very specific type of company, in a very specific part of the world, and that simplicity is the name of the game.
According to Kim, the most common way to talk to business in Southeast Asia is via messaging service, but it incurs heavy operation costs as employees have to respond to a lot of conversations. There are western solutions that make this more efficient, but they are too expensive or hard to use for our merchants. Traditional businesses have a digital gap.
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