Ricky da Luz has been making physical replicas of popular non-fungible token collections since the beginning of the year.
He made a replica of Vitalik Buterin, the founder of the ethereum block chain. It is the largest model da Luz has ever made.
He presented the custom toy to Buterin at a recent meeting and thanked him for his work on the ledger.
Next month, ethereum will switch from a proof-of-work network to a proof-of-stake network.
IsmToys sees the merger as a chance to double down on its role as a bridge between traditional internet users and Web3
He told Insider that the merger will make it easier to focus on the Web2 market and have them use physical-digitals.
ether has rallied upwards of 18% over the past month as a result of the merger.
The time to finalization, a key checkpoint toward the merge, just ran another successful test and confirmed the changeover will take place sometime next month, according to the ethereum foundation.
da Luz started cold-messaging Bored Ape NFT holders online and offering to make free toys for them as a way to break into the digital asset space.
He started IsmToys with his father and a team of six. They have made over one million dollars in revenue since he got his first commission.
Most of their transactions are paid in ether. The Insider reviewed the Receipts.
"Because of Vitalik, a kid from Toronto got a chance to do something really fun and cool, and we've been able to help the average person get into the digital space and understand it easier through physical items."
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