It wouldn't be the month before an Apple product launch without a few rumors about it.

iPhone 14 Pro Purple Rear Flat MacRumors Exclusive

Ian Zelbo created a render of the phone.


While research firm TrendForce forecasted that iPhone 14 Pro models could start with an increased 256GB of storage, Haitong International analyst Jeff Pu today forecasted that the upcoming Pro models will continue to start with 128GB of storage.

In his latest research note, Pu added a 128 gigabyte tier to his chart for the iPhone 14 Pro and iPhone 14 Pro Max. The storage capacities of the Pro models will be the same as those of the 13 Pro models.

Based on our recent supply chain survey, we maintain our iPhone 14 build plan to be 91m in 2H22, vs. iPhone 13's 84m in 2H21, as there is no significant issue on the supply chain. The next to watch will be iPhone 14's pricing and the wait-time when it hits the market.

Spec-wise, we add 128GB storage to the Pro line-up.

The analyst said that the price of the 14 Pro models will be higher than the 13 Pro models. The average selling price of the entire lineup, including the lower-end models, will increase by 15%, according to the man.

The iPhone 13 Pro and the iPhone 13 Pro Max are available in the US. If there was a 10% price increase to the Pro models, the iPhone 14 Pro could start at $1,099. The exact price increase for the Pro models is still unknown.

The rumored price increase could be due to a variety of factors.

A new pill-shaped cutout and hole replacing the notch, a faster A16 chip, an upgraded 48-megapixel rear camera with support for 8K video recording, and an always-on display are some of the new features rumored for the upcoming Apple device.

We are only a few weeks away from pricing being confirmed as Apple is expected to announce the iPhone 14 series in September.