Gen Z internet use is on the rise, but the rate at which teens use Facebook is falling. Only 32% of teens aged 13 to 17 use Facebook at all, but in a previous survey from 2014-2015, that figure was more than 70%.
Teens don't find value in Facebook anymore, according to a content creator.
It isn't sustainable for our minds to compartmentalize or prioritize our relationship with all of the social media platforms because there are so many of them. For the sake of time and sanity, people have to get rid of platforms that don't have value-add incentives.
Teens associate with their parents on Facebook, and Terpak thinks that the social networking site has little to offer Gen Z.
She said that the culture cultivated by the average Facebook user is disconnected from what attracts Gen Z to a platform.
Young users still feel negatively about the platform despite the fact that 75% of online teens use it.
According to a report from the year 2013, Facebook is seen as a utility and an obligation rather than an exciting new platform that teens can claim as their own. The nine-year-old study found that teens were more enthusiastic about other platforms if they weren't using them as much. As new generations of teens use social media, they have almost abandoned Facebook.
The leaked documents show that the new findings are in line with Facebook's own reporting. The researcher found that the number of teenage users on the app had fallen by more than half over the next two years. The drop-off in a key demographic is bad news for Facebook, which makes up the bulk of its revenue.
According to the internal Facebook document obtained by The Verge, most young adults think of Facebook as a place for people in their 40's and 50's. Content is boring and misleading for young adults.
Teens aren't giving up on Meta platforms even if they're tired of Facebook. Sixty-two percent of teens use the photo sharing website. More than 70% of US teens use TikTok, which wasn't released at the time of the last study. Many users interact with the platform just to watch videos, rather than as a place to connect with others online. A teen who uses the internet to listen to music would be included in that percentage.
It makes sense that these older platforms are so desperate to duplicate their newer competitor because they are used by more American teens.
The teens were asked about the number of times they used the apps. 18% of teens say they use YouTube almost constantly, but TikTok has earned more attention than any other platform. This "almost constant attention" was earned from 16 to 15% of teens. Some people said this about Facebook.
Teens are aware that social media usage may not always provide the social connection they are hoping for. A majority of teens think they spend too much time on social media. 8% of teens think they don't use social media enough
It is possible that Gen Z is not full of phone-addicted zombies. Forty-five percent of teens wouldn't have a problem giving up social media. It's more power to them.
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