Disney+ has managed to offer great content at a surprisingly affordable price, but that is about to change as the company has just announced a bunch of changes.
The Walt Disney Company said on Wednesday that it would be raising the prices of its current plans. Disney+ will increase by a few dollars to $11 per month, while Hulu will increase its ad-supported and ad-free tiers to $7 and$15.
The "legacy" Disney bundle is going up by $1, while additional bundles are being added at lower prices. There will be a price increase for Disney's streaming service, Disney+.
The cheaper tier for Disney+ will cost the same as the existing plan but will include ads.
Legacy plans for existing customers are included in the new pricing.
| Disney services | Plan | Monthly | Yearly |
|---|---|---|---|
| Disney+ | Basic (with ads) | $7.99 | |
| Premium (no ads) | $10.99 | $109.99 | |
| Hulu | Basic (with ads) | $7.99 | $79.99 |
| Premium (no ads) | $14.99 | ||
| ESPN+ | With ads | $9.99 | $99.99 |
| UFC PPV | $74.99 (per event) | ||
| UFC PPV + Annual | $124.98 |
Legacy plans for existing customers can be found below.
| Disney bundles | Plan | Monthly |
|---|---|---|
| Disney Bundle | Basic (With ads): Disney+, Hulu | $9.99 |
| Basic (With Ads): Disney+, Hulu, ESPN+ | $12.99 | |
| Legacy: Disney+ (No Ads), Hulu (With Ads), ESPN+ (With Ads) | $14.99 | |
| Premium: Disney+ (No Ads), Hulu (No Ads), ESPN+ (With Ads) | $19.99 | |
| Hulu + Live TV | Basic (With Ads): Disney+, Hulu, ESPN+ | $69.99 |
| Legacy: Disney+ (No Ads), Hulu (With Ads), ESPN+ (With Ads) | $74.99 | |
| Premium: Disney+ (No Ads), Hulu (No Ads), ESPN+ (With Ads) | $82.99 |
The new pricing for individual plans will go into effect on October 10.
The company is looking to expand its plans to provide greater consumer choice at a variety of price points to cater to the diverse needs of our viewers. Costs are rising and the company needs to make up for it
The announcement coincides with the company's earnings report on Wednesday. Disney said that direct-to-Consumer revenues for the quarter increased 19% to $5.1 billion. Disney+ was the main cause of the operating loss. More than 14 million people were added to the service.
Disney is not the only company that is affected by the growth of the streaming industry. The service has had a rough year and will introduce an ad-supported tier early in the next decade. Warner has announced that it will combine Discovery+ and HBO Max into a single streaming service in the summer of 2020.
Disney had over 200 million subscribers between its three streaming services.
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